Knowing how to react to a changing market
Founded in 2018 by Ilan Zermati and Eric Elbaze, Homki is the result of an observation: the real estate transaction market is constantly changing, candidates for the purchase of real estate are increasingly young and investment in stone is more of a priority today.
From now on, new customers want to be able to visit a property at any time, without even having to travel, and want to obtain quick answers, at any time, outside the sometimes rigid framework of traditional agencies.
At the same time, the solutions offered by the incumbents do not always meet the new expectations and changing behavior of buyers and investors, which creates a divide between supply and demand.
In this context, the founders of Homki wanted to offer a model that has proven itself and that knows how to adapt to all players in the real estate transaction: buyers, sellers, commercial agents.
The new generation real estate agency has been able to impose a profitable model in a hypercompetitive market Homki
Homki simplifies the sales and acquisition process
Homki's objective is to offer a simpler, faster and above all transparent solution for the various stakeholders in old real estate, without however skimping on the quality of service.
Regardless of the price of the property, the amount of the commission is fixed and due only in the event of a sale: €3,900 including tax.
Users also benefit from support from A to Z during all stages of the transaction: estimate, shots, publication of advertisements on all platforms, visits, financing, compromise, steps with the notary until signature of the authentic act.
In some cases, the agency also offers its after-sales services if the project and the situation require it.
Thanks to the use of digital tools, Homki is able to significantly shorten sales times, increase agent productivity and facilitate each step.
An offer that allows us to be more in tune with the realities of the market.
From real estate transaction accelerator to mobility facilitator
Since its creation, Homki has been able to meet its national growth objectives by establishing itself in more than 170 towns with more than 10,000 inhabitants.
In four years, the agency has achieved a transaction volume of around 1 billion euros.
Many might think that the model is only available in town.
Absolutely not: the agency has also been able to provide concrete responses to more rural areas, often far from traditional real estate agencies and offers from urban start-ups.
The founders are also pleased to have succeeded in proving the economic viability of the model in a short period of time.
In the years to come, the agency wants to be a fully integrated platform, a form of marketplace that simplifies the real estate journey.
By becoming a benchmark player in PropTech and real estate in general, Homki aims to offer an all-in-one tool that allows sellers and buyers alike to manage each stage of the same project from a dedicated online space. : home loan, change of contract with the energy supplier, change of address, move, insurance contract, etc.
So it seems that the story of Homki is only in its infancy.