The luxury market shines again.
In 2021, it made up for its losses linked to the Covid-19 crisis, with growth of 29% for a total amount of 283 billion euros.
If the big luxury houses have resisted so well economically, it is in particular because their products are still perceived as safe havens.
In Switzerland, they also benefit from a strong local market;
and internationally, demand remains strong, which is reflected in particular in watch exports.
In 2021, the Swiss watch industry recorded a historic record with a turnover of 22.3 billion Swiss francs!
It is in this market that the specialist recruitment firm Zoé Drocourt is positioning itself.
After working for 7 years in human resources at LVMH in France and Brazil, Zoé Drocourt decided to open her own agency when, on her arrival in Switzerland, in 2015, she realized that recruitment specialists for the luxury industry were rare there.
However, this market holds many opportunities.
Recruiting talent for luxury brands, a specific know-how
When looking for a collaborator, luxury houses will, beyond the CV, pay particular attention to the candidate's understanding of their values and their sensitivity to their universe.
This is explained by the fact that their articles have a strong aspirational dimension.
For jobs where you are in contact with the customer or the product, you have to be sensitive to storytelling to know how to create desirability.
It is on this essential dimension that a recruitment firm can intervene to select the most relevant profiles for a House.
This is particularly crucial for luxury brands which often fall victim to their attractiveness.
Indeed, their prestige attracts a very large number of candidates, which makes recruitment very time-consuming.
Conversely, some houses may have difficulty attracting talent.
In Switzerland, this may be due to their location, for example.
Going through a recruitment firm can then be the right solution since it will be responsible for linking candidates to the best opportunities, and sourcing the profiles of those who do not apply directly to job offers.
The Zoé Drocourt firm specializes in commercial trades (store and head office), which includes the specialties of Communication, Marketing, Training, HR and General Management.
He only works on a mandate basis, that is to say at the request of his clients, whether for “classic” or “off-market” positions that do not go through official channels.
To find the right profiles, the firm has several tools:
Its internal database, which includes several thousand candidates;
Proactive hunting of profiles, via the direct approach;
The publication of advertisements on its site and on job boards;
More importantly, networking and word-of-mouth.
Since its creation, Zoé Drocourt has succeeded in establishing long-term relationships of trust with its clients, which allows it to play a real role as a business partner with them.
On the candidate side, a coaching offer to achieve professional goals
Beyond its specialized recruitment activity in the luxury sector, Zoé Drocourt offers coaching sessions (in video or face-to-face) in Geneva.
This new offer aims to meet the demand of certain candidates who wish to obtain the opinion of a professional on their (re)orientation, their CV, the way they present themselves in interviews, or who want to have information on the market.
It should be noted that Zoé Drocourt does not only operate in Switzerland, even though this is its core business.
For example, its experts are currently recruiting for Paris, London or even Singapore, to meet the requirements of a globalized luxury market.