It is secluded, enclosed in a fully enclosed cube, close to the Eiffel Tower where applicable ChangeNow, an event dedicated to innovation to save the climate.
Renault's concept car, presented on Thursday, foreshadows what the diamond brand now intends to embody.
Baptized "Scenic Vision", this high-tech crossover is the compass of Luca de Meo, the manufacturer's general manager:
"It's more than a concept car.
It's a manifesto that drives the whole group,”
he says, referring to the place of innovation and sustainable development at Renault.
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Concept cars are often prototypes that will not be mass-produced.
This one will be.
It will be a more profitable high-end family SUV than Renault's best-selling vehicles.
It is part of Luca de Meo's strategic plan, called "Renaulution", which relies on a move upmarket of the manufacturer's models.
While the most high-end segments represented only 15% of the group's margins...
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