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Leclerc's "anti-inflation shield": behind the boost, a publicity stunt?


Two weeks ago, Michel-Edouard Leclerc announced his anti-inflation weapon, the price freeze of 121 of the most purchased products.

Michel-Edouard Leclerc, the president of the strategic committee of the E. Leclerc centers, presented the “anti-inflation shield” on Monday, May 2, with great appearances on TV and radio sets.

A total of 121 products among "the most purchased between October 2021 and March 2022" are announced at blocked prices from May 4 to July 31, in drive and in the majority of the brand's stores.

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Source: leparis

All business articles on 2022-05-20

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