Investing in a start-up in the initial stages: The new model of the investment company

Peak's new model will allow Israelis to invest in startups starting from a minimum initial capital of $ 10,000 alongside high-tech venture capital funds.

The model will also make it possible to realize the investments between the companies' rounds of recruitment, thus shortening the path between the investment and leaving it.

In collaboration with Peak

26/05/2022

Thursday, 26 May 2022, 15:48 Updated: 16:00

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The sharp declines that are taking place these days in the US stock markets re-emphasize the importance of diversification in investment portfolios. In the various industries), and for geographical distribution, for example, while the American stock market has lost about 20% of its value since the beginning of the year, the British stock market has actually remained in place and even risen slightly. % Recorded by the energy stocks since the beginning of the year.The diversification allows the investor to compensate with the help of the gaining assets on the losing assets.

Peak collaborates with the leading foundations in Israel (Photo: Ziv Toledano)

One of the types of assets that Israeli investors have had difficulty investing in so far are shares of local start-ups.

Israel's economy is very biased towards the high-tech industry, but most of the companies are private and are not traded on the stock exchange.

The main investors in these companies are venture capital funds that specialize in high-tech.

For private investors this arena is actually blocked.

But now a change is taking place.

The new investment model promoted by the Israeli investment company Peak will allow the Israeli public to join investments in local start-ups, alongside the leading venture capital funds.

In this way, investors will be able to benefit from the professional knowledge, the experience of the fund managers, and their ability to identify promising start-up companies.

The investment is possible from a minimum amount of $ 10,000.

Peak cooperates with the leading funds in Israel.

These funds perform comprehensive due diligence before any investment and examine them thoroughly.

Peak's unique model allows investors who are not defined as "qualified investors" (investors with a large amount of money according to the definition of the law and meet the criteria of the Securities Authority) to enjoy the extensive experience of venture capital funds and their range of information analysis tools.

Investing through Peak makes it possible to significantly shorten the time between the investment and its realization (Photo: Ziv Toledano)

Investing through Peak makes it possible to significantly shorten the time between the investment and its realization.

The investor does not have to wait for the sale or issuance of the start-up - a move known as "exit" and takes place if at all, within 7-10 years from the first investment date in the company, since most start-ups do not reach the desired issuance stage.

Peak's model allows for short-term investment.

It allows investors to realize their investment every time the company conducts a new round of raising capital.

Peak, in collaboration with the funds and companies you will be able to sell the shares of the company in which it has invested in each round of raising.

It usually takes about 24 months on average between rounds.

Investing in promising start-up companies can provide investors in Israel with an investment instrument with high return potential.

At the same time, it makes it possible to diversify the investment portfolio alongside common investments such as real estate, stocks and bonds.

Investment through a Peak fund is made by dispersing at least 6 start-ups, alongside the leading venture capital funds on the same terms.

Peak is launching in collaboration with the following funds: F2, The Junction, Fusion LA and Disruptive and is in contact with many other funds.

Peak itself makes moves to minimize the known risks in the capital market.

Peak has an experienced team with extensive knowledge.

The team is headed by Aviad Sorek, founder and CEO of the company, and Yizhar Shai, Chairman of the Board.

Sorek is an entrepreneur, co-founder of The Founders, a company that specializes in financial services for start-ups.

"The achievements of Israeli high-tech and the big money that comes with it are known and clear to the general public. Nevertheless, the public does not get investment opportunities in the field. We are excited to bring a real financial line. The model we developed at Peak "From the public through Peak. There is a new alternative here that opens the door to the world of venture capital. This is through an accessible entry level and liquidity that does not exist anywhere else today.

Peak's model enables short-term investment (Photo: Ziv Toledano)

Yizhar Shai is a high-tech entrepreneur, venture capitalist and former Minister of Science and Technology on behalf of the Resilience Party of Israel.

"I was delighted to join Peak in recognition of the creation of a new investment model," Shay said.

"In this way, the Israeli public will be able to be a real partner in the economic potential inherent in the Israeli innovation economy, while significantly reducing the risk involved in investing in the high-tech world. Peak has a talented and impressive team of people and I have the right to be one of them."

Peak's management team also includes Ziv Elul, an entrepreneur who founded and managed Interactive and led it to achievements, until it was sold to Fyber NV where he was appointed CEO. Elul led the company for acquisition by Digital Turbine for $ 600 million. Elul serves in a strategic position in the company.

Little Leshem is a founding partner and director of business development at Peak.

There she is an entrepreneur and consultant to corporations in the fields of national security, aviation and cyber.

She is a founding partner of the Carbyne company that is changing the way citizens communicate with rescue and emergency services.

Leshem was part of the initial team of Mobilai-Intel in the US after Intel acquired the Israeli company for $ 15.3 billion. Leshem has rich experience in assisting start-ups in rapid growth stages until they become active and successful companies.

Another founding partner and in the role of CMO is Anna Lipnik Levy ,.

Lipnik Levy is an expert in the field of global marketing and communication strategy, and in building super brands.

She has extensive experience in leading cross-platform marketing moves in senior management positions in international technology corporations and building global marketing strategies for startups.

Among other things, she established the marketing systems at Samsung and Wawi in Israel.

Lipnik Levy is the founder of The-Founders, a company that provides financial and marketing-strategic services to over 60 start-ups in the early stage in a variety of areas, such as: Deeptech, Fintech, Cyber, E-sport gaming, IoT and more.

For the past decade, Lipnik Levy has been a mentor to start-ups and a lecturer at a variety of universities and acceleration programs for high-tech companies.

Another director at Peak is Noah Pickholtz, CRO at the Israeli fintech company Deshe Analytics.

Pickholtz has extensive experience in management positions in venture capital funds and invests Angel in over 50 start-ups.

He is a partner as an investor in a number of venture capital funds.

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