With a record number of American employees who left their jobs last March (4.53 million precisely), no company is immune to the phenomenon of “the great resignation” which has shaken the United States since the pandemic.
It is in this context that Apple has just announced on Wednesday that the minimum wage for its American employees will be increased to 22 dollars per hour from the beginning of July.
A figure which represents an increase of 45% compared to the minimum remuneration of 2018, according to a press release from the manufacturer of the iPhone.
This leap forward clearly aims to better retain employees, more than to boost their productivity, the apple firm having declared that it does not foresee an increase in production of its phones for 2022.
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Note that the American coffee giant Starbucks has also recently announced substantial wage increases, but reserved for its non-unionized employees.
However Apple is confronted, like the other large groups, with a wave of union activity.
In April, workers at the Atlanta store filed a petition to try to become the company's first US store to unionize.
Just recently, the group's director of human resources, Deirdre O'Brien, shared a video with more than 60,000 American employees of the group to convince them that unionism is not a good idea.
