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Forever Following the Sun: The Trends of Sunglasses for the Summer of 2022 - Walla! Of money

2022-06-14T11:02:37.946Z


Not only in summer - sunglasses have become a complementary fashion item, manufacturers innovate and adapt to leading trends in the fashion world and consumers purchase more than one pair and in all seasons


Forever Following the Sun: The Trends of Sunglasses for Summer 2022

Sunglasses have become a complementary fashionable item that sells well throughout the year and not just in summer.

Manufacturers innovate and adapt to leading trends in the fashion world and consumers tend to purchase more than one pair to suit the season, clothes and even the mood.

What's new under the sun?

Here are all the models and prices

I have Seville

13/06/2022

Monday, 13 June 2022, 14:45 Updated: Tuesday, 14 June 2022, 13:56

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Sunglasses may be important for sun protection, but they have long been considered as a summer item.

Industry sources also confirm this:

Ranit Kolikant, VP of Marketing for Luxautica Israel,

which markets the glasses of a variety of international brands: And they emphasize our personality.

Today, women and men hold several pairs of glasses and change according to the style of dress, elegant, casual or beachwear. "



Kolikant agreed to share with us the leading trends for the coming year:

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In collaboration with Gerber

Leading trends for 2022 in the sunglasses sector (Photo: ShutterStock)

Back to sources: Reissue of popular models

People love comeback, have seen the value of Jordan shoes, so one of the standout trends this year is renewing a beloved and popular model (BEST SELLER), and giving it a new and minimal touch.

The new models are the refreshing version of iconic models we loved while maintaining the "aura" that made the model successful.



The structure of the glasses is extremely light plastic / metal with a minimum of colors in the lenses and of course improved basic features.

Details: Hidden elements, classic twist, highlighted features.



Sample glasses: Ray-Ban's pilot glasses, which are so popular in Israel and around the world, have a light design and combine metals and plastics with minimal color, so that the original model is clear but upgraded.

Another example is the return of the conspicuous appearance of the logos on the sides of the glasses.



"Pilots" sunglasses have no doubt been identified with the Ray-Ban brand, apparently under the influence of the iconic film TOP GUN (Love in the Sky), which recently returned to the screens with a sequel starring Tom Cruise.


And the innovation for the familiar and popular model today comes with a gold frame and classic green G-15 lenses, with the logo and signature engraved on it in gray instead of the original white engraving.

People love a comeback: a renewed "pilots" model for the Rayban brand, price: NIS 699. (Photo: PR abroad)

Sustainability and recycled materials

The issue of sustainability has become an issue over the years and it has a significant impact on the fashion world, as well as on the sunglasses brands that pay attention to global warming and environmental pollution.



The world-renowned brands have started producing glasses from recycled materials and usability with an organic twist.

Brands for example that produce glasses made from recycled materials: RAY-BAN, OAKLEY.

These frames are manufactured using biologically based acetate, which is produced ecologically from massive cotton which are obtained in part from recycled and perishable sources. All glasses of course meet international standards.

Ray Ban Recycled collection, price range: NIS 550-650 (Photo: Rayban Sand Press)

Mixing ingredients

If in the past we were used to glasses made of very clear materials, plastic or metal, today more and more brands believe in mixing the materials, which gives a more playful look, and the nose is complex and interesting.



An ironic maximalism in the face of the renewed bold proportions of the 60s of the twentieth century, a glossy finish versus a brushed finish, vivid shades versus hazy colors and more.

For example, a combination of glossy matte metal, dusty colors versus sharp and clean colors, a one-color frame versus a completely different color lens.

Versace Mix Materials: Mixing several different materials in one model, estimated price per consumer: NIS 900 (Photo: Overseas PR)

Futuristic design

In 2022 technology is integrated into our daily lives naturally and so is fashion.

Technological advancement allows us to incorporate material and form into new designs that look like customers from the future and get "futuristic shapes".



The design is a reductive design that revolves around futurism, simple but sophisticated.

The above style is especially loved by athletes and sports enthusiasts in Israel and around the world.



The models designed according to this concept have futuristic colors, lenses with several colors that look like a "spaceship" in sky blue and the change of light in the king of the day from light to deep blue.

oakley Kato Trend model with a futuristic design, price: NIS 990 (Photo: Oakley sandstone)

Inspiration from the earth

The growing awareness of global warming, the exploitation of natural resources and climate change are making people think more about consumer products and accordingly treat glasses as a product of sentimental and material value that I value for many years to come.

Consumers "ask" and value more work of craft and thought, people are looking for higher quality products with a longer lifespan so that they will be saved for the future as well.



The nature motif and the inspiration it gives influence the design.

This is reflected in exotic prints, bio materials (materials produced in the laboratory that have a larger and higher quality lifestyle).



The models produced under the inspiration of this trend, have retro touches from the following 70s expressed in wide frames with a luxurious look that combine delicate craftsmanship and engraving, earth tones are dominating this trend.

oliver people Trend oversize with a recurring iconic look reminiscent of the 70s, price: NIS 1,500. (Photo: Oliver Pipol)

Outstanding

The term ‘exceptional’ does not refer to a particular period, but to parts of history that have been redesigned for consumers today, offering a refreshing look and new interpretations of the same story.



A re-examination of the iconic form and an update to a contemporary approach.

Vintage style refresh, reworking of details, retro style geometric elements, extra large frame use of surprising elements, logo update.

Exceptions: New interpretations of an old story, price range for the series' models: NIS 450-650 (Photo: Yachts Luxautica Sand)

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Tags

  • Sunglasses

  • summer

  • Glasses

  • Fashion

  • fashion accessories

  • accessories

  • Trends

Source: walla

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