What if the cashier, before showing you the bill, offered to swap your too-sweet Danette for a healthier vanilla cream?
This is what Carrefour has been testing for two weeks on its website.
The distributor has developed an algorithm that offers customers alternative products, healthier and more ecological, to those they have already chosen and put in their basket.
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To identify the possible alternatives, the distributor mixes a multitude of criteria: the origin of the product, its Nutriscore, its Ecoscore, the fact that it is organic, locally produced or labeled.
It does not matter, however, whether it is a national brand or a Carrefour brand, or its price.
The distributor finds an alternative for two out of three products.
They are generally a little more expensive than the products initially chosen.
“Our algorithm is still being tested,
” explains Elodie Perthuisot, Carrefour's digital transformation director.
He learns…
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