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Highspot, supporting large-scale strategic initiatives


With Highspot, bet on an in-context approach, highlight and share personalized and quality content with customers and prospects to transform your business objectives and consolidate homogeneous growth.

Whether dealing with aggressive competitors, demanding customers or ever-changing business conditions, in almost every market, companies must constantly reinvent the way they market their products.

In this context, driven by a hybrid or completely virtual world of work, the need to improve and support the performance of salespeople, accelerate the hiring of new employees and obtain a real return on investment from the efforts of marketing teams becomes a top priority.

All companies are on the move.

However, despite the investments made to disseminate ever more information to salespeople, launch new products, open up to new markets, create more content or set up more advanced training, the sales strategy does not always translate by results.

And often companies remain in the dark on the why and how.

Julien Leblanc Director Southern Europe - Highspot Highspot

Effectively equip, train and coach your salespeople

As a critical point of connection with customers and the face of the company, salespeople do not necessarily manage to materialize the main strategic orientations chosen in the field, even though they are the subject of infinite attention to help them succeed.

It is not uncommon for the profusion of information, often transmitted in a disorderly manner, to prove totally counterproductive.

For many, the best option then is to tune out the noise and focus on what is both familiar and comfortable.

A choice that obviously does not allow for initiatives of interest.

Companies then find themselves heavily penalized both by sales teams performing well below their potential and by a marketing department frustrated at seeing its efforts without effect.

It is to remedy these difficulties, and because a commercial objective is expressed in potential results, that companies must effectively equip, train and coach their sales representatives.

The best way to drive large-scale change is through strategic enablement—a clear framework to effectively guide sales reps on how to consistently and effectively implement change.

Transform strategies into relevant execution

By collaborating with hundreds of companies and individuals from some of the most sophisticated sales, sales enablement and marketing organizations in the world, Highspot has succeeded in transforming their strategies into effective execution. relevant.

Driven by a strategic process of providing sales reps with the tools they need to have quality conversations with buyers at all stages of the buyer journey, Highspot enables organizations to increase win rates, accelerate the sales cycle and significantly expand their business.

The Strategic Enablement Framework.

To share knowledge and feedback on what a good Sales Enablement is, Highspot offers The Strategic Enablement Framework.

The objective of this Sales Enablement methodology allows salespeople to implement strategic initiatives in a coherent and effective manner: launching a new product, promoting complementary services, opening up new markets, etc. in order to promote commercial orientations. chosen and to make a company's mode of operation more efficient.

An industry pioneer, The Strategic Enablement Framework helps buyers make faster decisions, helps salespeople engage prospects, and enables companies to apply the strategies that structure the profitability of high-performing organizations.

Source: lefigaro

All business articles on 2022-06-28

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