Knockout to BDS Ben & Jerry's will continue to sell ice cream throughout the Land of Israel
After months of exhausting public and legal battle, it was decided that the Israeli franchisee of the international Gladia brand, Avi Singer, would be able to continue to manufacture and market the brand in Israel, to all parts of the country - including the territories of Judea and Samaria.
Singer: "Thank you to Unilever for standing up against the boycott"
Wednesday, 29 June 2022, 15:25 Updated: 15:34
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Support Minister of the Interior, Ayelet Shaked, visits the Ben & Jerrys factory after the announcement of the boycott
In the video: Interior Minister Shaked and president of the Manufacturers' Association visit in support of the Israeli company that produces Ben & Jerry's in Beer Tuvia (Shai Makhlouf)
Ben & Jeris Israel can continue to sell ice cream all over Israel and Judea and Samaria: a significant achievement for Ben & Jeris Israel and owner and CEO Avi Singer: In an agreement signed with the global company Unilever it was agreed that the Israeli company will continue to produce and sell ice cream all over Israel including Judea And Samaria - indefinitely. The settlement ends the dispute between the parties.
Ben & Jerrys Israel (American Quality Products), owned by Avi Singer, announces today (Wednesday) the signing of an agreement with the international company Unilever that ensures the continued operation of the plant and the sale of ice cream throughout. Israel The settlement ends the dispute between the parties, which arose following the refusal of American Ben & Jerrys to renew the 35-year-old Singer's franchise, which allowed him to produce and sell Ben & Jerry's ice cream throughout the State of Israel.
As part of the agreement signed, it is guaranteed that Avi Singer will continue to produce and sell Ben & Jerry's ice cream, indefinitely, without restriction and without discrimination, in all parts of Israel and Judea and Samaria.
This arrangement ensures the continued operation of the Ben & Jeris Israel plant in Beer Tuvia, and the employment security of the hundreds of workers at the plant, as well as the livelihoods of thousands of Israelis and Palestinians who are entrusted with the supply and services on which the plant relies.
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Avi Singer, CEO and owner, Ben & Jeris Israel (Photo: Matan Portnoy)
Avi Singer, CEO and owner, Ben & Jerry's Israel
said following the arrangement: "I am very happy that after many months of struggle, we have been able to ensure that we continue to produce and sell our beloved Ben & Jerry's ice cream to all our customers, without discrimination, all over Israel and Judea and Samaria.
I thank Unilever for their willingness to reach a solution, and for their firm stance against the BDS movement.
It was a long and complex struggle, crossing borders and sectors.
It is a significant victory for us and for everyone who believes in cooperation and coexistence, and in a resounding defeat for those who advocate discrimination and boycotts. "
"On behalf of the factory workers, I would like to thank the significant support we received from Knesset members from all corners of the Israeli political spectrum, and from the Foreign Ministry headed by Foreign Minister Yair Lapid. I thank the efforts of government representatives in many US And activists from around the world, who supported the struggle.
Thanks also to Adv. Aliza Levin and her staff from the Brandeis Center, Adv. Mark Tzel and Natan Levin, and Adv. Dori Klagsbald, who worked tirelessly to achieve the desired result.
The support we received from all sides is what made this happy decision possible. I am glad we can focus Now in what we have been doing best for 35 years - making quality premium ice cream for everyone, without exception. "
Ben & Jerrys