Aradei Capital: a property company firmly anchored in its market
In 2015, the LabelVie group, Carrefour's exclusive franchisor in Morocco, decided to outsource part of its real estate activity.
From this decision was born Vector LV, which became Aradei Capital in 2018. The property company, whose name means "
in Arabic, has been listed on the Casablanca Stock Exchange since the end of 2020. It now owns and manages a portfolio of some 600 million euros in assets and approximately 391,000 m² of useful commercial area (GLA) with a strong territorial network in through 22 cities in Morocco.
Its historical partnership with LabelVie allows it to develop in particular in the retail sector, its core business.
It owns three large shopping centers, Socco Alto (Tangier), Almazar (Marrakesh) and Borj Fez (Fez), as well as retail parks spread throughout the country.
On this subject, Aradei Capital, through the voice of its Chairman and CEO, Mr. Nawfal Bendefa, recalls the development potential of retail parks in Morocco.
Unlike malls, these real estate products are perfectly suited to the demand of brands and the habits of Moroccans.
Located near catchment areas and communities, they allow better cost optimization and a level of rent in line with the demand of retailers.
Physical trade: a sector with high potential in Morocco
Contrary to the trend in France and internationally, physical trade is booming in Morocco.
The sector is becoming structured and consumer demands are changing.
Until now, Moroccans were more used to turning to informal trade: the health crisis has allowed modern trade, offering rigorous health protocols, to benefit from a new clientele.
Moreover, the country does not yet have the logistics infrastructure allowing e-commerce to develop.
All this benefits the big brands.
"To be the reference real estate company offering growth and yield from a portfolio of diversified and quality assets"
Diversify to adapt to new expectations
Despite the health crisis, Aradei Capital has confirmed its commercial momentum in 2021. Its development strategy and the health protocols implemented during the Covid-19 epidemic have enabled it to see its turnover increase by +55%. compared to 2020. The property company is thus continuing its investments and its anchoring as a benchmark player in rental real estate in Morocco, in line with the country's national development plan.
In 2022, the property company plans to continue its diversification initiated in 2019, with a portfolio of assets now focused on industry, health, bank branches and leisure.
This year will see, for example, the delivery of four private clinics resulting from a partnership between the property company and a private health operator in Morocco.
Aradei Capital has also just delivered its first office tower in Casablanca in May.
7,000 m² of GLA which will allow it to test this new market in the country.
Another area of development, Aradei Capital wishes to become a sponsor of OPCI (Organisms for Collective Investment in Real Estate) after an initial investment made in 2021 through a portfolio of bank branches leased to BMCI (BNP Paribas group) valued at more than 60 million euros.
Finally, Aradei Capital is positioned as a reference partner for operators looking for innovative financing: the use of the outsourcing of their real estate assets, as an alternative financing tool, allowing them to refocus on the growth of their core business. activity.
ESG values and strategy that guide investment decisions
Aradei Capital wishes to pursue its development while having a positive impact on its environment and on local communities.
The property company, with its 100 employees, continues to grow while respecting the human values that make up its DNA: being responsible, careful, benevolent, respectful, humble and committed.
Aware of the issues related to an ESG strategy, the property company is structuring itself in 2021. Five major development issues will be integrated into its action plan, which will be finalized next September.
A real commitment to its stakeholders and the market.
All these projects have been set up with the support of REIM Partners, an independent management company which has been advising Aradei Capital since 2015: a team of around twenty employees with expertise in investment and management of rental real estate in Morocco.
If you want to know more, visit the websites of Aradei Capital and REIM Partners.