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Increasingly popular entry-level items: sometimes “less good”, but “the price gap is striking”

2022-07-04T09:22:28.559Z

The French, whose purchasing power is battered by inflation, are more and more likely to buy entry-level products from



At Leclerc de Pantin (Seine-Saint-Denis), in the corridor leading to the car park, the pretty Soraya does not beat around the bush: the first price products, she “never takes any!”

Frankly, it's too low-end, “says this IT consultant, whose cart is filled with Granola biscuits, bottles of Evian and other branded items.

She is indeed the only one.

That day, out of around twenty people questioned, 18 bought “Eco +” products, the brand's entry-level range.

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Source: leparis

All business articles on 2022-07-04

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