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New research proves: Most of us have changed our perception of the term "progress" - Walla! Of money


A new international study by Siemens presents the redefinition of progress: 9 out of 10 people have changed their perception of the definition of 'progress' in the changing world

New research shows: Most of us have changed our perception of the concept of "progress"

An international study conducted by the Siemens initiative reveals that 88% of 5,500 respondents worldwide, re-perceive the concept of "progress" and connect it to values ​​closer to concepts such as balance and serenity.

What are the differences in public opinion between different countries and between different ages?

All the details inside

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Sunday, 03 July 2022, 14:31 Updated: Monday, 04 July 2022, 09:24

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Of the three main factors for global perceptual change: inflation (Photo: ShutterStock)

The cost of living, war and inflation

An international study

of thousands of participants from different countries around the world, including Germany, the United States, China, Spain, Turkey and the United Kingdom, found that almost 9 out of 10 people changed their perception of the term "progress".

, Found that a third of respondents in Germany, the Netherlands, Spain and England support downsizing and slowing down the pace of life, as well as reducing per capita consumption and that only 15% of respondents in China and 20% of respondents in the US support it.

What are we most afraid of? Well, the three concerns The main ones of all the respondents from around the world are: the cost of living, the war between Russia and Ukraine and inflation.

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88% redefined the term "progress"

Siemens' study among 5,500 people aged 20-60 from around the world also shows: a dramatic change, a real redefinition of the concept of "progress".

According to the findings of the study, 88% of respondents changed their mind about the familiar definition of progress and redefined the concept as its new basis is the progress that leads us towards balance: work-to-home balance, consumption balance, sustainability balance and environmental protection.

Technology is defined as a tool for achieving this balance towards a "better world" for their definition.

68% of respondents explained that progress is important, but its purpose and meaning are concentrated in the balance between the personal and the professional.

As a result, about 25% are ready and working to "downshift" at work and consumption.

Most of the respondents testified that already today they are working for behavioral change in their homes in reducing consumption, focusing on personal relationships and health.

Other major concerns raised in the study focus on the corona plague, trends of social division, the war between Russia and Ukraine, the cost of living, inflation and the worsening climate crisis.

Siemens reports that it sharpens the messages inherent in the brand and updates them according to the results of the study (Photo: AP)

Half of the respondents support balance

Half of the respondents from all the countries surveyed, progress meant a balance between personal areas, healthier living, better social ties and a greener future.

Compared to a quarter of respondents, who changed their priorities and began to slow down their pace of life, another quarter of respondents opted for the individual approach, reporting that they place more emphasis on personal success.

Moreover, the older respondents mostly chose the balanced approach, 47% of Generation X (born 1961-1980) and Baby Boomers (born 1946) reinforce the balanced approach, compared to 1 in 10 people of Generation Z (born 1996 to 2002) who preferred to put the focus on personal and professional progress.

Young respondents under the age of 41, responded that they are unable to change the world on their own, and therefore will choose to focus on themselves and their personal development.

Siemens dishwasher Home Connect.

The updated brand will be: "Urban, sleek, active and real, which includes a unique and extraordinary personality" (Photo: Courtesy of Siemens)

Products are adapted to the changing needs of progress

Siemens, which initiated the study, reported that it implements its conclusions in the field of home appliances, in which the company operates.

It has sharpened its brand positioning in response to the evolving aspirations of consumers, to a “new kind” of progress as revealed in the study.

Siemens also said that "the aim of the study was to examine consumer views and build a brand that reflects the embrace of the brand's introduction and future thinking, and offers consumers a visually transformed world: urban, sleek, active and real, featuring a unique and extraordinary personality," says

Andre Corel .

, Global communications head of Siemens Home Appliances.

  • Of money

  • consumption


  • Survey

  • Siemens

  • Appliances

  • reality

  • war

  • Corona

  • inflation

Source: walla

All business articles on 2022-07-04

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