Fragonard has just opened its first guest house in Arles (Bouches-du-Rhône).
A nice way to use the floors located above his new shop.
The perfumer from Grasse also awarded its first literary prize in May, to support the translation of foreign novels.
And he will soon inaugurate a Provençal costume museum, also in Arles.
Its CEO, Agnès Costa, is overflowing with ideas and enthusiasm to promote the name of the company created in Grasse (Alpes-Maritimes) in 1926 by her grandfather Eugène Fuchs.
He had baptized it with the name of the native painter of the city.
When she took the reins, at the turn of the 1990s, sales were essentially based on industrial and cultural tourism: the shops offered the house's products at the exit of the visits - free - of the Grasse factory and in the three Fragonard Perfume Museums in Paris (collections of old bottles).
The company, which then had no store of its own, now has one…
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