Eighteen months after the failed attempt by the Canadian Couche-Tard to buy Carrefour, another American group is attacking a European distributor.
The Mexican Femsa, the world's largest bottler of Coca-Cola, is in the process of buying the Swiss Valora for 1.2 billion dollars (1.1 billion euros), or 57% more than its valuation on the Stock Exchange. from Zurich on Monday.
Originally (1890) a brewer, Femsa has diversified into Coca-Cola bottling in Latin America, logistics and distribution.
It has 3,600 pharmacies and 20,500 food stores in thirteen American countries, including the United States.
The group, which generated $27 billion in sales last year, is a retail leader in the Latin American market.
This activity, long eclipsed by the bottling and notoriety of Coca-Cola, is about to become predominant.
Building a leader
To establish itself in Europe, Femsa Proximity is therefore relying on Valora, owner of 2700 “convenience…
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