Prices are rising - and the revenue of the food chains is also rising

According to the CBS: In the second quarter of this year, there was a 4.4% increase in the revenue of the food chains. This is another increase after a 3.2% increase in the first quarter of 2022. The reason for the increase: the increase in prices

Walla!

Of money

31/07/2022

Sunday, July 31, 2022, 12:08 p.m. Updated: 1:19 p.m.

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When our cart is more expensive, the retailers' profit percentages are worth more (Photo: ShutterStock, Doron Shiner)

The Central Bureau of Statistics (CBS) publishes interesting data on the sales revenue of the marketing chains. The publication of the data comes at an interesting time, as some of the food importers and manufacturers announced the increase in prices for the products they market to the food chains.

Despite the calls for proper consumerism, the CBS data shows Because in the last three months there is an increase of 0.3% in the total revenue of the marketing chains, after a decrease of 0.9% at the beginning of the year.

The food chains recorded a 4.4% increase in sales revenue in the last three months, this is another increase after a 3.2% increase at the beginning of the year.

Not only food, but also cosmetics and everything found on the supermarket shelves is included in the calculation (Photo: ShutterStock)

In other words: the fact that prices have risen has a positive effect on the profitability of food chains, much more than the need to save and our intelligent consumerism.

The source, privy to the details, explained to Wala: "It is important for the chains to portray themselves as those who work to lower prices, but actually their profit is a percentage of the turnover. Therefore, if we paid more, they made more money."

The revenue figures in the marketing chains refer to chains specializing in food and chains specializing in other products: textile products and clothing, footwear, sustainable products, household items and "miscellaneous" - cosmetics, medicines, toys, books, office equipment and optics.

The revenue of the chains defined as food chains also includes the revenue from the sale of cleaning materials and other products.

The changes in the value of sales in these chains do not necessarily reflect the changes in the value of sales of consumer products in general retail trade.

This, when there is a transition of buyers from the framework of the other retail trade to the framework of the stores of the researched marketing chains, for various reasons, for example: opening of new branches, purchase of existing stores and closing of branches.

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