Not only Gal Gadot: what makes celebrities invest in SAFE SCHOOL?

The start-up company SAFE SCHOOL, which works to create a safe digital climate in schools, announced that it has decided to appoint Amit Adri, former CEO of the Ministry of Education, who joined the company as an investor, and was appointed chairman of the advisory board.

What is it about the educational start-up that made it a magnet for the big names?

Sibylia to me

01/08/2022

Monday, 01 August 2022, 12:00 Updated: Tuesday, 02 August 2022, 14:39

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Gal Gadot and Yaron Resno have already invested, now another investor is joining (Photo: GettyImages)

Matat Alof in response to the advisory chairman

Is this the right goal?

Is the business potential - and maybe it's still too early to tell, but something about the SAFE SCHOOL company founded by journalist Doron Herman with WIX president Nir Zahar, continues to attract bright names of investors - and now also officials.

The new name is Amit Adri, who joined the startup company as an investor and was appointed as the chairman of the company's advisory board.

Adri is a lieutenant colonel in the army who serves as the head of the logistics division (in the reserves) in the IDF's technology and logistics division.

He also served as CEO of the Ministry of Education during Yoav Galant's time and recently Edri was appointed chairman of the prestigious "Thelma Yelin" educational institution.

Adri will join the company as a partner after he decided to invest in a start-up that currently operates in hundreds of schools across the country.

Amit Adri - chairman of the board and investor in SAFE SCHOOL (photo: Ilya Melnikov)

"Basic platform in every school"

Doron Herman, CEO and founder of SAFE SCHOOL

said: "The company is made up of educators along with content and news people, thus creating rich content worlds relevant to the reality of today's children and youth.

The fact that Amit Adri is joining us both as a partner and as the chairman of our advisory committee with his deep understanding of the worlds of education and management will move us forward towards the goals we have set for ourselves in Israel - to make SAFE SCHOOL a basic platform in every school."

"I gladly accepted Doron's request to be appointed chairman of the advisory committee.

SAFE SCHOOL brings a very important message to the education system.

An addition that will strengthen the status of educators in Israel and give them significant tools for the skills required in the 21st century in the world of teaching and learning is integrated digitally with the value, emotional and social aspects derived from them."

Gal Gadot and Yaron and Resno are among the famous names who have previously announced their investment in the company: "We are happy to take part in a project that brings to the fore such an important and significant issue - the creation of a safe digital space for children and teenagers. As parents of three daughters, we understand that today's technological age requires a renewed look at The challenges and difficulties that children and teenagers may experience, also on the mental level, and that we all have the responsibility to give them tools to cope."

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Doron Harman CEO and founder of SAFE SCHOOL (Photo: Guy Gilad)

Creating a safe digital climate for children and teenagers

SAFE SCHOOL was established last summer, against the background of the Corona crisis, by Doron Herman, former head of the crime desk of News 13 who understood the essential need to provide content available and in the language of the youth and children in Israel along with providing tools for teachers to mediate the content.

The company provides approximately 600 customers throughout Israel, schools and local authorities, with a personalized content library in the spirit of social-emotional learning theory (SEL) that focuses on creating a safe digital climate for children and teenagers.

Next to Doron Herman, CEO and co-founder, we can name Dani Moalem, who serves as Deputy CEO, Maor Tzur (former head of the criminal desk at News 13) VP of Strategy, Tal Moskovich (former editor at News 13) VP of Product , Yifat Tau (formerly the sub-editor of the Friday edition with Ayala Hasson) VP of content.

Strengthening the teachers: a stable economic model that is managed according to high-tech standards (Photo: ShutterStock)

"Combining impact with a business model"

Harman refers to the motivation of the investors to contribute their money and time to the project and added: "The goal of SAFE SCHOOL is to lead to a change in the education system and to create a safe digital climate in schools, which is what drives our investors. It is a precise combination of impact and a business model that is becoming more and more established."

"All of our investors are people who want to do good in the world of education alongside a stable economic model that is managed according to hi-tech standards and ultimately everyone's children here in Israel and they experience it themselves, and know that there is something to be done to strengthen the teachers."

"Among our investors, Avishai Abrahami, one of the founders and CEO of WIX, Tomer Bar Zeev, founder and CEO of Iron Source, Michael Eisenberg, managing partner of the Aleph venture capital fund, Micha Kaufman, founder and CEO of fiver, and the latest to join as investors - Gal Gadot, Viron Varsano, and now also a fellow Adri, former Director General of the Ministry of Education".

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