Is it Ren Danker or Mick Jagger?

A new campaign for Cellcom

Dankner and Jagger: The launch of the next generation of FIBERTV is accompanied by an invested campaign starring Ran Dankker, who continues to lead Cellcom's Fiber TV worlds.

To the sound of Maroon 5's hit, Denker "enters the television" and walks around a virtual city, moving through space with the purple fiber and encountering a variety of applications

Walla!

Of money

04/09/2022

Sunday, 04 September 2022, 10:38 Updated: 10:55

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A connection between an attractive presenter and an innovative service.

When Dankner does Jagger (Photo: Ohad Romano)

Cellcom's Fiber TV launches a "campaign from the movies" starring the presenter Ran Denker.

The campaign is for the launch of two advanced products: the powerful Ultra Fiber router and the masterbox 4x converter, the innovative fiber supporter in the first month's sale, a free gift and 3 converters at no cost.

According to Cellcom's announcement, over the past year the rate of fiber deployment in Israel has jumped dramatically.

Cellcom allows approximately one and a half million households in Israel to connect and enjoy a fiber connection and the Cellcom Fiber TV service.

Another trend that is gaining momentum and changing viewing habits is the proliferation of content apps.

Today, many consumers enjoy the services of providers from Israel and the world and are looking for the most attractive combination for viewing for all members of the household in the connection between fiber and television services.

Only half a year ago, Cellcom launched the Fiber TV package, which combines a fiber internet package alongside a TV, with a convenient interface for every user, advanced technology and innovative end equipment.

Now, Cellcom is gearing up with the launch of the two products that are expected to revolutionize homes in Israel;

The Ultra Fiber router that includes a gaming port that provides an advanced gaming experience and the possibility of managing a guest network separate from the network of the household members.

A dedicated network for smart devices is also possible, connecting the optical fiber to the innovative masterbox x4 converter, through which Cellcom TV customers can enjoy smooth viewing and "jump" between applications in a fast way, in a way that turns any TV into a smart TV.

Move like Dankner, or like Faber? (Photo: Ohad Romano)

The launch of the next generation of FIBERTV is accompanied by a campaign starring the presenter Ran Denker, who continues to lead the worlds of Fiber TV.

The campaign is accompanied by the stunts of Ran Danker, who enters the television and walks around the virtual city, as he moves through the space with the purple fiber and meets the variety of applications that can be easily downloaded using the advanced and convenient interface of Cellcom TV.

The advertisement combined shots from no less than two studios, which included the construction of a house and an entire city.

The advertisement is accompanied by an advanced animation, in which the star Denker also becomes a cartoon character from the worlds of gaming and of course - the leading song, based on the hit MOVES LIKE JAGGER by the band Maroon 5. It took a long time to get the rights to the song, but Cellcom did not give up and the result is a hit that also expresses the Danker's singing abilities.

The advertisement will appear in all media.

The launch of the campaign is accompanied by an offer for an Internet and TV package - FiberTV 1Gb for the first month free, which includes:

• Powerful fiber internet provider and infrastructure with a download speed of up to 1000Mb and an upload speed of up to 100Mb.

You can join the package with a higher UPLOAD speed of up to 250Mb and a download of up to 1000Mb for an additional NIS 10 per month.

• Cellcom TV for an innovative and fast TV interface, which allows you to enjoy all the content alongside watching the content apps comfortably and easily.

• In addition, up to three advanced fiber converters included in the package, at no additional cost (in the rental model).

Starting from the second month (the cost of the package is NIS 199 per month).

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