More Americans own an iPhone than a smartphone with the Android mobile operating system.
According to Counterpoint Research, for the first time since its launch in 2007, the share of the iPhone in all smartphones on the US market reached 50% at the end of June.
This calculation is not based on sales of new smartphones but on all devices in circulation.
It therefore also takes into account iPhones (re)sold via the second-hand market and those held for several years.
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“
Over the past four years, the flow has gradually switched from Android to iOS
, observes Jeff Fieldhack, director of research for Counterpoint Research.
This is an important step that could be replicated in other wealthy countries around the world
,” he adds.
A diversified pricing policy
During the presentation of its quarterly results in July, the CEO of Apple, Tim Cook, pointed out that the company had attracted in June “
a record number of “switchers”
(this term refers to consumers abandoning Android for iOS, editor’s note) “, without disclosing precise figures.
Over time, the products of the world's second largest manufacturer behind Samsung have become more affordable for some consumers thanks to the boom in the second-hand market and a diversified pricing policy.
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After shaking up the telephone market in 2007, Apple was caught up and then overtaken in 2010 by smartphones equipped with the Android mobile operating system, offered by different manufacturers and cheaper.
Apple is due to showcase the latest version of its iPhone 14 models at Apple Park in Cupertino on Wednesday.
According to indiscretions, the improvements would mainly concern the camera and the design.
Apple should also present a new version of its connected watch.
The growing footprint of its brand in American homes is excellent news for its strategy of monetizing its services.