The choice is reduced in the water departments of Intermarché stores, and this is no coincidence.
Guest on BFM Business this Thursday morning, Didier Duhaupand, president of the Les Mousquetaires group, explained that he had decided to do without several brands of water from the Danone Eaux group due to "unjustified double-digit price increases" .
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Several brands are concerned, such as Evian or Volvic.
“There has been a change of direction at the head of Danone (…) and the shareholders are asking them for higher profitability which translates into requests for price increases.
It's as simple as that, ”assured Didier Duhaupand on the set of BFM Business.
“Unreasonable” requests
For its part, Danone highlights increasingly high production costs.
An answer that does not satisfy the president of the group Les Mousquetaires.
"We know the increase in the price of transport, we know the increase in the price of plastic and this knowledge makes us say that the requests that are made, approximately + 12%, are not reasonable", he said. he insisted this Thursday morning.
For him, the company would take advantage of the crisis and inflation to make higher increases than necessary, and thus increase its margin.
“When increases seem unjustified to us, our job to defend consumer purchasing power is to say no, stop!
“, concluded Didier Duhaupand, predicting all the same that an agreement would undoubtedly be reached with Danone, because “we both have an interest in it”.
According to BFMTV, bottles of Evian are missing from four Intermarché out of 10.