Like the athletes that Decathlon supports at the next Olympic Games, the sports equipment brand is not satisfied with third place on the world podium, behind Nike (44 billion euros in turnover, of which 40 % directly from consumers) and Adidas (21 billion euros in turnover).
Barbara Martin Coppola, the new CEO of Decathlon, “
dreams big
” for her brand, which she considers capable of grabbing first place.
“Decathlon has what it takes to become world number one,”
assures Barbara Martin Coppola.
It has a social role, that of ensuring that everyone can have access to the benefits of sport.
This mission can be ours all over the world.”
The Franco-Spanish leader takes the reins of a group in great shape.
Leader in France, constantly cited among the favorite brands of the French, Decathlon generated nearly 1 billion euros in results last year, for 13.8 billion euros in sales...
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