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NFT: instructions for use


For many the terms “NFT”, “Blockchain” and “Web3” remain nebulous. Decryption with Pierre-Nicolas Hurstel, CEO and co-founder of Arianee.

Miss Figaro.

– How does an NFT work?

Pierre-Nicolas Hurstel.

At Arianee, we create a sort of “breadcrumb trail” between the person who issued the NFT and the person who owns it.

To do this, we provide our customers – the brands – with a platform that allows them to create and distribute NFTs.

Arianee allows readers of

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to become the owner of NFT through its


, materialized in the form of an application.



is a digital safe, certified by the blockchain, a kind of digital purse.

The one who has the private key (a secure code, Ed) of the


can thus interact with its digital assets.

NFTs, through the blockchain, make it possible to create digital objects that are tamper-proof, that cannot be "copy-pasted".


smart contract

, this smart contract that binds the NFT to its owner, also makes it possible to prove that one possesses this NFT.

In the digital world too, the notions of scarcity and possession do exist, as in the real world.

Read also

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offers you to download your first NFT for free

What will the future look like with NFTs?

We are only at the beginning, there will be a revolution in uses.

In the future, we will have all these “digital purses”, in which we can store new digital assets, for example, our passport, our identity card or the identification token of our watch of collection.

How will Web3 be a game-changer in the relationship between brands and their customers?

Decentralized Web3 is a disaster for social networks and Google!

Today, the relationships between brands and their communities are based on data, this data collected by the tech giants, the Gafam, when you browse the networks.

With Web3, the user will regain control of his personal data.

And that changes everything!



NFT is the acronym for the English term non-fungible token.

An element is said to be non-fungible when its value is unique and has no equivalent other than itself.

The NFT can be associated with the physical or digital property of a product.

It attests to belonging to a community.


this technology allows the storage and transmission of information in a transparent and secure manner.


Web3 presents itself as a "decentralized" Internet, which brings value and meaning to users.

It offers brands the possibility of creating a direct and transparent relationship with their customers, while regaining control of their digital presence.

At the same time, it allows users to fully own their digital data.

Classic or Golden?

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launches her first NFTs!

800 copies are made available to readers with two levels of benefits.

The 20 luckiest will be awarded an NFT Golden, which will offer them many privileges: an exclusive meeting with the editorial staff and a behind-the-scenes visit to the newspaper, invitations to cultural outings and

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events , and a one-year subscription to the Figaro Premium+ offer.

The 780 NFT Classic will allow you to benefit from 6 months of free subscription to the Figaro Premium offer.


Source: lefigaro

All business articles on 2022-09-22

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