After nearly ten years at the head of Franprix, Cécile Guillou is leaving the Casino group.
Vincent Doumerc, until then director of commercial and strategic partnerships, succeeds him.
He will therefore sit on the executive committee.
A graduate of the Toulouse School of Economics (TSE), the brand's new manager joined the company in 2015. Previously, he worked at Elior as marketing manager.
Then, he evolved within Total to supervise the catering activities of the service station network.
Subsequently, with the restaurant chain Yum, he assumed the position of franchise manager.
At Casino, he was responsible for the deployment of brands internationally.
He then piloted partnerships with Deliveroo, Uber Eats or Amazon, a mission that will now fall to Esther Bitton, her replacement.
She was previously director of general merchandise, competition and human resources at AMC, the group's central purchasing body.
This article is for subscribers only.
You have 0% left to discover.
Cultivating your freedom is cultivating your curiosity.
Keep reading your article for €0.99 for the first month
I ENJOY IT