Distributors join forces to weigh against the global electronics giants.
Intermarché, Casino, Conforama, But and MDA Company (200 MDA stores and 320 Pulsat stores) announced on Thursday that they would join forces in a new central purchasing office.
Called Sirius, it will negotiate their orders for large household appliances, small household appliances as well as image and sound products, with 20 large international suppliers - Samsung, Honey and other Siemens.
In total, Sirius purchase volumes will reach 1.5 billion euros each year.
Such a volume should allow Intermarché, Casino, Conforama, But and MDA to obtain more advantageous rates.
These brands also intend to take advantage of their increased weight to get manufacturers to improve the durability of their products, for example by increasing the availability of spare parts.
Read also
Casino relies on fresh products to relaunch its hypermarkets
“
By combining the volumes of the French leaders in household equipment (BUT and Conforama), e-commerce (Cdiscount)…
This article is for subscribers only.
You have 70% left to discover.
Cultivating your freedom is cultivating your curiosity.
Keep reading your article for €0.99 for the first month
I ENJOY IT
Already subscribed?
Login