Compare prices more, draw up a precise list of shopping to do and stick to it, eat less fruit and vegetables or meat, build up more stocks... Week after week, the French are adapting to inflation by changing their behavior, as shown by an OpinionWay survey carried out for Bonial
(European specialist in online advertising catalogues)
, which we reveal exclusively (
survey carried out at the beginning of August 2022 among 5,004 people representative of the population, users of Bonial)
.
"Purchasing power is emerging as the number one concern, and attention to prices has never been so strong", sums up Laurent Landel, president of Bonial.
In fact, the price criterion is well ahead (up 8 points), far ahead of the choice of products and the accessibility of the store.
It must be said that, if the monthly budget devoted to food purchases is 407 euros on average, “22% of French households devote less than 200 euros per month to it, which is very little”, notes Laurent Landel.
Carrefour down, but second
In this context, it is the E. Leclerc centers that are doing the best: they come out on top, both in terms of attendance
(in all regions, except in Île-de-France and Provence-Alpes-Côte d'Azur)
than as the favorite brand of the French.
And for good reason: "Leclerc's price image is excellent, and its stores are considered very accessible, an increasingly important criterion at a time when the fuel budget of the French is exploding", deciphers the president of Bonial.
Carrefour, although in decline, monopolizes the second step of the podium in the hearts of the French, just ahead of the German Lidl, whose good scores are impressive: the discount brand, which communicates at all costs and has strengthened its territorial network since ten years, now ranks 3rd among consumers' favorite brands.
The French now frequent 5 stores on average
Finally, it should be noted that the latter, anxious to increase opportunities, are a little more nomadic than before: “They now frequent five brands on average, compared to four a year ago”, emphasizes Laurent Landel.
This allows them to do their shopping where the prices are attractive, but also, for example, to complete their purchases at Picard for frozen foods and even more at Grand Frais, which is clearly on the rise, for fresh fruits and vegetables. .