False promotions, advertising for counterfeiting, orders never delivered to consumers or financial scams… The excesses brought to light in recent months in the middle of influence marketing raise questions about the legal status enjoyed by influencers.
Should these personalities who put their notoriety on social networks at the service of brand promotion (like teleshopping 2.0) be held legally responsible for the content they post?
Like press publishers, who monetize their audiences by selling advertising space to advertisers.
"We will soon have to work on the development in France of a clear legal framework around this new profession"
, we slip in Bercy, since the very media battle launched by the rapper Booba against the influencers of the first agency of the country (directed by Magali Berdah).
Because today, there is still no legal and tax status specific to influencers
This article is for subscribers only.
You have 59% left to discover.
Cultivating your freedom is cultivating your curiosity.
Keep reading your article for €0.99 for the first month
I ENJOY IT
Already subscribed?
Login