The Limited Times

Now you can see non-English news...

Influencers: brands are moving cautiously on the subject

2022-10-02T17:07:20.408Z

Despite the craze, brands continue to be extra vigilant before associating their name or logo with one of its new kind of spokespersons.



Once reluctant to use the services of social media stars to promote their products, brands are now being seduced by influencers.

Globally, the influencer marketing market is now over $15 billion.

In France, spending by brands has soared by 59% since the pandemic.

 From the food giants to the big names in luxury, companies have understood that all influencers are not to be put in the same basket… If abuses exist, they only concern a minority of personalities, often from reality TV shows 

,” analyzes Cyril Attias, founder ofagencedesmediassociaux.com.

Read alsoThe authorities attack the lucrative business of financial influencers

In France, the pool is indeed very large: the start-up specialist in influence marketing Reech lists more than 150,000... Among them, "

 nano-influencers 

", followed by less than 10,000 subscribers on a social network , but an expert on a subject.

According to the profile and the audience…

This article is for subscribers only.

You have 79% left to discover.

Cultivating your freedom is cultivating your curiosity.

Keep reading your article for €0.99 for the first month

I ENJOY IT

Already subscribed?

Login

Source: lefigaro

All business articles on 2022-10-02

You may like

Life/Entertain 2022-09-23T04:28:51.748Z

Trends 24h

Business 2022-12-05T16:03:33.061Z

Latest

© Communities 2019 - Privacy