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Influencers: brands are moving cautiously on the subject


Despite the craze, brands continue to be extra vigilant before associating their name or logo with one of its new kind of spokespersons.

Once reluctant to use the services of social media stars to promote their products, brands are now being seduced by influencers.

Globally, the influencer marketing market is now over $15 billion.

In France, spending by brands has soared by 59% since the pandemic.

 From the food giants to the big names in luxury, companies have understood that all influencers are not to be put in the same basket… If abuses exist, they only concern a minority of personalities, often from reality TV shows 

,” analyzes Cyril Attias, founder

Read alsoThe authorities attack the lucrative business of financial influencers

In France, the pool is indeed very large: the start-up specialist in influence marketing Reech lists more than 150,000... Among them, "


", followed by less than 10,000 subscribers on a social network , but an expert on a subject.

According to the profile and the audience…

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Source: lefigaro

All business articles on 2022-10-02

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