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Fundraising of 100 million in sports shoes

2022-10-06T17:09:12.884Z


I-Run considers that the Paris Olympics in 2024, by highlighting sport, will be an accelerator. Boosted by double-digit growth, the retailer of sports shoes i-Run announces that it is in the process of collecting "one hundred million euros" in LBO. Geneo Capital, Eximium and the mutual MACSF enter the capital alongside Bpifrance and the three co-founders of the company, already present. The operation allows ten managers to become shareholders and IXO Private Equity, which had participated in


Boosted by double-digit growth, the retailer of sports shoes i-Run announces that it is in the process of collecting

"one hundred million euros"

in LBO.

Geneo Capital, Eximium and the mutual MACSF enter the capital alongside Bpifrance and the three co-founders of the company, already present.

The operation allows ten managers to become shareholders and IXO Private Equity, which had participated in a round table of 5 million euros in 2015, to withdraw.

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Since its creation in 2000, the Toulouse company has seen its activity grow by following the curve of the enthusiasm for running in France.

In 2020, it had recorded 58 million euros in turnover.

"We will achieve 110 million euros this year

," said the founding president, Emmanuel Vidal.

90% of i-Run sales are made online, with an average basket of 120 euros.

But the company is counting on "omnichannel" and therefore the development of its network of stores in metropolitan areas (currently 10 doorsteps) to establish a notoriety already cultivated by the purchase of television advertisements on the sidelines of the broadcast. major championships.

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And in order to diversify its offer, which is very focused on running, i-Run also intends to offer equipment dedicated to other sports practiced outdoors.

After hiking, she is now eyeing the world of cycling, but also the sector of lifestyle sportswear.

I-Run considers that the Paris Olympics in 2024, by highlighting sport, will be an accelerator.

The company plans to achieve 200 million euros in turnover within five years.

Source: lefigaro

All business articles on 2022-10-06

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