Prepare your wallets (or rather, your digital wallet) - shopping month is happening now (Photo: ShutterStock)
The month of November, known as the "shopping month", may have started as a marketing act to increase sales but has taken hold as an annual tradition of shopping at huge discounts.
Suppliers and sellers prepare for it months in advance and consumers wait for the special sales days to purchase what they intended to purchase anyway, only for much less money.
For years, the sales volumes in the month of November are the highest compared to the other months of the year, and if you ask why, then the reason is the tempting promotions offered by the brands with the promise that the price you will get this month is absolutely one-time.
The peak of the shopping month is occupied by Black Friday (Photo: ShutterStock)
Opening shot for the shopping month - election day
In Israel, the sales events actually started already on the first day of the month, with promotions and benefits in honor of the election Sabbath, both in the physical stores and in the online stores.
It turns out that the Sabbath brought the Israelis out - the people exercised their right to vote for the Knesset and then chose to continue shopping.
The sales figures for that day indicate an increase of tens of percent in the Israelis' expenses compared to a normal day.
So what else awaits us this month?
And how much will we spend during it?
You've probably heard names like Shopping IL, Chinese Singles Day, Black Friday and Cyber Monday - and it's even possible that you're waiting for them about as much as I am.
But what are the differences between them, what do they offer and when will each take place?
We will try to make some order and start with the first shopping event that will take place this week - the Shopping Isle.
good to know (in advance)
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From the sales figures on the day of the elections: the number of visitors to the mall increased by 150%, Ir Yamim Mall (Photo: Shay Franco)
ShoppingIL
ShoppingIL by Google is a sales event sponsored by Google Israel that was born with the aim of supporting local businesses just before Israelis spend all their money on shopping from websites abroad
. Wednesday and Thursday this week.
Once again this year, Google is collaborating with the Ministry of Economy and Industry, which presents on the ShoppingIL website a blue and white complex with businesses labeled "Made in Israel". Another important partner of the project is zap price comparison, which will activate the specials arena with tens of thousands of particularly attractive specials for 48 hours of the activity.
Throughout the year, Google provides business owners, free of charge, with tools, programs and training through the ShoppingIL Academy, which is open to the general public.
In 2019, the total amount of spending by Israelis on shopping at ShoppingIL was estimated at 100 million shekels, which were mainly paid for: fashion, Computers, technology, children's products and jewelry.
Google Israel's annual sales event will take place between November 9-10
ShoppingIL, the annual sales event of GOOGLE (Google Israel)
Chinese Singles Day
Immediately after the Israeli IL shopping, there will be on Friday this week, 11.11, the "Chinese Singles' Day" which takes place every year on this date determined due to the meaning of the number 1 - meaning one or one in the sense of single.
The Chinese Singles' Day was initially intended for singles, with the aim of producing matches and unique activities.
But today, after Alibaba recognized the commercial potential inherent in the event, it is considered an international shopping holiday, the largest and most significant online (and also offline for locals and tourists).
The sales volume of the singles holiday breaks new records every year, so for example in 2019 consumers from all over the world spent about 38 billion dollars - a contribution to China's commercial development.
On Chinese Singles Day, people buy mainly: fashion, children's toys, lit accessories and small gadgets
known as China's main area of expertise.
The Chinese sales website Ali Express - celebrating with the singles on 11.11 (Photo: ShutterStock)
Black Friday
The biggest sales event in the world, originating in the USA, is Black Friday, which will take place on November 25.
Black Friday takes place every year on the last Friday of November, the day after Thanksgiving. This is a weekend of big discounts, which leads to long lines and madness of demands and expenses.
Last year, on the Black Friday sales day in Israel, the online shopping record of Israelis was broken, when the total spending by Israelis on credit cards on that day reached NIS 915 million, even before we included in the calculation the cash purchases in the physical stores.
On Black Friday, you buy mainly electronics, electrical appliances, fashion items and home accessories.
Black Friday - the largest and most significant sales event in the world (Photo: ShutterStock)
Cyber Monday
The last sales day that will take place in the month of November 28.11 is Cyber Monday, which takes place on the Monday after Thanksgiving.
Unlike the other shopping days that combine stores in the physical and virtual space, Cyber Monday, as its name implies, takes place only online, when it marks the end of the big shopping season - and is more associated with technological products.
In 2019, the total online sales on Cyber Monday in the world reached 9.4 billion dollars spent on desirable products and brands in the field of technology and digital, which were sold at great discounts on the leading online shopping sites, with Amazon being the leader.
Getting ready for packages?
Amazon is the leading site in the world leading Cyber Monday sales (Photo: ShutterStock)
win win for all parties?
In conclusion, the "shopping month" is not a passing trend, it is here, and has no intention of disappearing, on the contrary!
It is only getting stronger: year by year more digital consumers are joining, those who were used to buying in physical stores and slowly succumbed to progress and convenience, and started buying online - on the Internet.
At the same time, the merchants who understand the power of the shopping month, increase their digital presence, invest capital in advertising and deepen the discounts - on the face of it, win win for all parties.
So get the wallets ready - or it's better to say: the digital wallet.
Of money
world money
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online shopping