Dassault Systèmes campus, Paris (Photo: Talia Levine)
Dassault Systèmes is one of the oldest software companies in France, operating for 40 years and known mainly as a developer of tools for optimizing engines, airplanes and various public industries.
However, in recent years Dassault Systèmes' software patent based on an innovative 3D planning tool has opened up to other worlds of wellness, health and advanced medicine, alongside the impressive collaborations that the company makes in almost all areas of life, which have even manifested themselves in the establishment of a non-profit start-up laboratory.
The company's latest international press conference was held last week at Dassault Système's huge campus in Paris.
There, in several well-organized buildings, they presented to us their future collaborations with the main motto being: to improve the quality of life for all of us, through international collaborations that connect entrepreneurs, scientists, marketing people, scientific and medical people and experts from different disciplines, with the aim of changing the world to a better place
And of course if you were wondering, there is also a successful Israeli angle to this whole story.
After all, how could it not be?
Claire Beut, Vice President of the Life Sciences and Health Industry Department at Dassault (Photo: Private)
The virtual world will improve the real world
"We believe that the virtual world is going to improve the real world," says Claire Beut, vice president of the life sciences and health industry department at the company, "what sets us apart from companies that only deal with data is that we believe that the D3 industry can contribute much beyond and in all kinds of fields."
In its early stages, the D-3 EXPERIENCE platform developed by Dassault was mainly used for pre-production simulation in regards to the world of aviation and vehicles.
The vast knowledge and experience gained in the company in the last decades, led it to focus on the fields of life sciences even before the days when medicine was at the top of the news.
Biot adds that before the Corona era, society realized that there was a huge trend of change in everything related to the field of health and even more so after it.
"We realized that there is a demand in the field of conservative health to be renewed, in particular in everything that concerns the patient's treatment experience, his comfort, his accessibility to treatments, to doctors. If we take a small look at what is expected of us in the field of health in 2040, it seems that medicine, unlike today, will focus mainly on the prevention of diseases and not in treating them, and doctors will become health advisors who will accompany the patients on a continuous journey of recovery even after the recovery itself."
Biot further adds that the transformation of the medical and life sciences industries are facing a number of technological breakthroughs.
"Not just digitization, but smart data collection, artificial intelligence, 3D models that help to make the innovative equipment and the individual treatment of each patient more accurate."
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Virtual twin (Photo: Talia Levin)
The virtues of the digital twin
The strategy of Dassault Systèmes to introduce its software developments also into the worlds of life sciences and medicine in a customized way, is already making skin and tendons these days.
How is this done?
Dassault's teams explain the importance of 3D tools, and simulations of advanced medical developments as demo models, which ultimately allow medical and scientific teams and medical companies to better refine the solutions by creating a "digital twin" technology whose role is to improve the patient and doctor experience in the age of healthcare respectively personally.
"The 3D simulation actually helps the doctor see in practice how accurate the technology can be, and the degree of personal adjustment that can be made for each and every patient."
One of the interesting examples presented by the team members concerned something that almost every fifth person around the world suffers from, cancer.
Although the IASO demonstration device is not yet on the market, its digital twin has already been created with the aim of perfecting its skill and in the future to refine its operation before commercial production.
This is a kind of device whose function is to relieve oncology patients during chemotherapy treatments and inject, similar to the insulin syringes of diabetic patients, in a controlled manner the necessary substance without trottering the patient to the hospital and back home.
The length of time it takes for such a device to be manufactured and enter the market is about 10 years, and with the help of the digital twin, according to Dassault's technology, it is possible to make the operating functions of the device precise in every respect and in the near future to prevent suffering from many patients, with the vision being to build a virtual model of human organs (Heart for example, already has) and through them to develop innovative medical technologies that in the future will allow to adjust personally for each patient medicines and personal treatment methods.
This is of course just one example of future development out of many examples presented during the conference, which will change the face of the medicine of our not-so-distant future, and upgrade both the lives of patients and the efficiency of the treatment of the medical teams.
Talia Levin experiments with the 3D system (Photo: Talia Levin)
A call to startups from all over the world
Alongside the developments in the field of medicine and mech-tech, Dassault Systèmes is proud of the establishment of one of the most advanced development laboratories, which serve as an accelerator for start-ups in all areas of life.
In 2015, Dassault Systèmes established 3DEXPERIENCE Lab with a vision of a business and social organization, providing for 40 years virtual universes for the benefit of sustainable innovation and a long-term vision "to create harmony between man-nature-product".
3D EXPERIENCE Lab is an open innovation lab and program to accelerate and foster groundbreaking projects that have the potential to change society.
The project aims to launch new experiences and strengthen creative forces for the benefit of human society, to accelerate projects that are in the prototype stage, to bring them to production and marketing on a large scale.
To this end, they established a kind of social network called netvibes.com, a closed network intended for entrepreneurs from all fields and disciplines from all over the world, whose purpose is to share information, to collaborate with professionals and entrepreneurs from all kinds of fields and all under the roof of Dassault, and the advanced software that allows creating a digital twin model which helps product developers - with the help of 3D technology - to understand exactly how the future of their product will work.
In this way, even before the production and development stage, it is possible to perfect the skill of the product, and to refine it before going to the market.
Dassault's greenhouse may be worth saying, it is without taking a commission on their part, or an additional cost.
Bernard Charles, CEO of Dassault Systèmes (Photo: Talia Levin)
When I ask how it is possible that a company invests a lot of resources in development without a requirement or cost, Frederik Wacher, director of the 3D EXPERIENCE laboratory, explains to me that this is their way of transferring the vast knowledge they have accumulated and the many efficiency and capabilities of Dassault's advanced software, which until now has been used mainly in the defense, aviation and other industries "B, except that this time it is also useful in all areas of life.
"We call on companies to submit projects in various areas, the 3D modeling and the technological process that we assist in its development, with its precision with the help of our knowledge and our network, can promote it significantly later in going to market, in recruiting investors , in marketing and so on".
I insist again to clarify:
You are basically saying, we will make your product even better, we will help you promote it commercially or find technological solutions for it with our network and we will promote it marketing-wise, you do not take a commission or ownership for it, and also assist in finding investors.
My Israeli head immediately wants to ask you what is the interest?
"All we want is for advanced products and innovative start-ups to be in our portfolio, this is our way of showing the world what can be done with our tools. How much we can improve the world in all kinds of fields. We currently have about 53 projects in the accelerator."
If we focus for a moment on medicine, it is difficult to change the regulation, and to create drastic changes, certainly when it comes to huge corporations like the pharmaceutical companies.
So how can a breakthrough change be made anyway?
"What we are doing is to explain that the way in which classical medicine works needs to be changed. It is not that difficult, to educate, to listen, to adopt. You have to think and understand to what extent the companies are ready to make a transformation to the next level, and indeed, it is an effort in some cases, but our goal in the laboratory is to open the market to people from all kinds of companies who come together, each with his own areas of expertise and they do not necessarily have to come from the same country. There are great collaborations here, which do not remain only within the pharmaceutical companies themselves. And regarding the products themselves and the developments themselves, we as a laboratory also help to find A solution, our experts do the research and we create a demo that helps in finding the solution."
I don't understand what needs to be done to win this game.
Experimenting in 3D (Photo: Talia Levin)
Upon entering the lab, I feel a bit like I'm in a playground and I want to try out the technology.
I immediately put on the 3D glasses and experiment with some of the developments in the process that indeed touch all areas of life.
Literally virtual reality, which accurately simulates a development idea created in the mind of an entrepreneur or company, and the 3D software helps to make my experience and the customer's for that matter accurate, in the experience of use.
One of them fascinates me in particular, it is a patent that helps winegrowers locate pests and viruses in their vineyards and treat them in a spot without destroying the entire plot.
With the help of 3D technology and artificial intelligence, the vintner can know exactly where the parasite hit him with the help of accurate laser beam imaging, which in the future will allow him to spot treat without harming the surrounding plants.
As mentioned, the product itself is still in the development stages, and the "digital twin" developed according to Dassault's patent, makes it possible to produce a demo in 3D technology that helps the developers to ultimately determine the final product, its suitability and efficiency for the end users.
Another interesting simulation concerned radiation treatments performed by giant robots, which may stress the patients who may move during the treatment due to anxiety and therefore reduce the effectiveness of the treatment.
The virtual twin of what will be the imaging device in the future will allow patients before radiation treatments to conduct a kind of "dress rehearsal" and virtually go through the entire treatment process, so that they arrive prepared and relaxed.
The patent that helps winegrowers locate viruses in the vineyards and treat them on the spot (Photo: Talia Levin)
The Israeli connection
We promised an Israeli angle: a quick look at the company's portfolio reveals that one of the successful companies Dassault is proud of is the successful Israeli med tech company Kornit Vision, which helps with solutions for vision impairments caused by corneal diseases, which developed a synthetic corneal implant that the body does not reject, and whose significant breakthrough was When she managed to restore sight to a person who had gone blind due to a corneal disease.
Of course, next to the success of Cornit Vision alongside more than 50 other international start-ups that are maturing to advanced stages, comes the call from the laboratory that is directed outward to other companies - also in Israel - to create collaborations within the accelerator.
Another angle within the company's vision is of course sustainability, one of the most important values in 2022 and 2023.
Inspired by the 17 goals of the United Nations for sustainable development and the vision of "an end to poverty, protection of the planet, peace and prosperity by 2030", the laboratory focuses on cloud-based digital technology and collective intelligence to develop groundbreaking projects that can have a positive impact on society. The
projects are divided into several topics that Systems marked as having a decisive contribution to achieve the goals of the United Nations, among them: Cities - projects dealing with urban challenges such as mobility, climate change, population growth.
Life - pharmaceuticals, development of medical equipment and procedures on the way to personalization of medical services and lifestyle - projects that improve human life, increase their sense of belonging and promote meaningful lives for future generations.
"I am a citizen like you," says Bernard Charles, CEO of Dassault Systèmes, "and when I look at the new generation of our children, and I personally have five, I understand that they see the world in a different way than we saw it.
that sustainability, ecology and quality of life have meaning for them.
And that is why we are mobilizing to help and make the world a better place both in terms of sustainability and in terms of improving the quality of life for each and every citizen.
I fly a lot around the world and notice this trend almost everywhere, everyone's need to create a better world.
We must understand that we, the big companies, are part of the solution.
The responsibility is first of all in our hands and we have to be faithful to that every day.
If we don't do this and mobilize for change, it won't happen.
One of humanity's challenges these days is to find ways to make this world better for its citizens, and companies and corporations have a great responsibility."
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Tags
futurology
three dimensional
innovation
