Carquefou
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The noise of machines running at full speed echoes in the vast hangar.
In Carquefou, in the suburbs of Nantes, hundreds of millions of pages are printed, sorted, braided, glued before being protected by a cover.
“The 2023 diaries are on store shelves, while the production of the 2024 diaries has already started.
They were designed nine months ago and will be delivered in nine months.
In a month, we are starting to work on the range… 2025. It's a bit dizzying”,
breathes Jérôme Nusse, president of the SME Quo Vadis (214 employees), which has belonged to the French group Clairefontaine since 1999. Nearly 8 million top-of-the-range diaries and notebooks are produced each year.
With strong seasonality: 90% of sales are made between spring and the end of the year, when consumers prepare for the September and January returns.
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“Everything is internalized, we control the process from A to Z. Graphic design, manufacturing and then distribution…
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