If the sales of a few products – beers, crisps, televisions… – experience a boom during this World Cup, the impact of a good French performance on economic growth will be “marginal”, underlines Luc Arrondel, professor at the Paris School of Economics.
But for the co-author of "The Money of Football, Volume 1: Europe" (Ed. Rue d'Ulm) with Richard Duhautois, the essential is perhaps elsewhere.
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