Shirley Glick in a lecture.
Each color conveys a different message (Photo: Walla! System, Maya Gaz)
Everyone has the fashion story that accompanies them from childhood.
There is the one who hates second-hand clothes because she always got clothes from her cousins.
There is that one who makes sure to dress elegantly because he was a kibbutznik who walked around barefoot and in trashy clothes and now he wants to distance himself from the image in his urban life and in his senior position.
Let's not forget the one whose mother, who was fashionable and strict, used to dress her as a child in dresses and ribbons in her hair and today she walks around in a dress and flip flops.
"When we talk about clothing in the business world, we want to promote the work and the organization we are a part of, and talk about our brand and business branding, it's good to put the personal stories aside and think about what promotes me," explains Shirley Glick, lecturer, personal stylist and former model, 49 years old, from Tel Aviv , ex-married and mother to Tomer, lives and breathes fashion.
"Some will see this as a costume, but the way people dress serves our professional aspect and business branding at the same time as reading documents and preparing a presentation before an important meeting
."
How do you do it in practice?
"In addition to the fact that it is super important that everything be meticulous, ironed, the bag is not wrinkled, I give quite a bit of importance to the colors we choose to wear because they convey a great many messages to those we meet, and quite a few studies prove that this affects us physiologically and the matter is true for men and women."
What is meant by?
"If I'm on my way to a meeting where it's important for me to be perceived as reliable and responsible in a business situation that is delicate and fragile, let's say to gain the trust of new investors in my business, the best color to wear for both women and men is light blue or dark blue. This color is flattering to all skin tones, which is an advantage Large and mainly conveys messages of reliability and responsibility.The effect is of calmness.
Another advantage of the blue, is that many times in a state of tension, we are warm.
In interior design, they did research and discovered that a space painted in blue or green is experienced by people as two degrees cooler.
The effect on us in a state of stress and excitement is more relaxing than if we wear warm colors like red, purple or orange."
Men, don't be afraid to wear pink, if you want to leave a creative impression (photo: Walla! system, Maya Gaz)
Orange is the black
Glick adds: "The blues and greens, as well as the cold tones, relax and reduce stress. Blue can also reduce skin irritations. People don't use the power that colors have enough. In addition to the fact that color affects me physically and emotionally, it affects how I am perceived and it is a fashion secret weapon That I can make people think certain things about me without them knowing it."
Why does almost everyone like the color black?
"Because there is a perception that black is slimming. You see less outline of the body with black, but you can create a slimmer silhouette with any color. What slims you down are healthy food and nutrition, not black clothes. I'm not against black, but there is something about colors that has a lot of power, and this is proven research and scientific.
There are colors that can improve vision, for example green.
In a moment of fatigue when you have to go back to your desk and write in front of a computer, you should have a flower pot in front of you.
If you want an energy boost you should wear something orange.
If you don't like orange, you can use an orange accessory, because it boosts energy."
So why do people still prefer to wear black?
"Black radiates power and has a degree of sexiness and mystery.
It is true that in certain business meetings it has an advantage, but they found that in conferences and events with many participants, looking at the majority of the attendance and those present wear black.
In such a situation people are less likely to approach and start a conversation with those wearing black.
When you come to a professional conference, one of the tasks is to meet more people.
If everyone wears black, everyone looks the same and everyone doesn't make the connections at least as much as they would like.
It is easier for us to initiate a conversation with someone dressed in color because he is seen as more approachable.
You should try it at the next conference."
Black is also worn for weddings
.
"That's right. A friend of the bride arrives, a single woman dying to get to her wedding day, and chooses to wear black. Wrong. Color makes us more accessible in events with many participants. With cars, for example, they discovered that a high percentage of those who purchased black vehicles owned luxury vehicles. While the white vehicles are perceived Younger and updated and more modern."
So wear white?
"White is a color of purity and cleanliness and on the other hand it is a color that is not perceived as friendly and this makes sense because you wear it and are afraid of getting dirty. White is not a color that attracts closeness."
What about men and the color pink?
Why are they afraid of him?
"In lectures, when I come to talk about the color pink, there will always be the man who will say that everyone knows what they think of those who wear pink. I want to say - on the contrary.
The perception about pink is rooted in gender and babies, in the separation that baby girls wear pink so that they can recognize that it is a girl and boys in blue, so that it is possible to distinguish that it is a boy.
Sitting in front of me is a forty-year-old man, an age that I can definitely understand is a male and not a female, and as for sexual orientation it doesn't matter anymore.
The very significant advantage of a man who wears pink, and not a bold fuchsia pink that an Italian man would happily wear, but a light pink, is that this man radiates creativity and reduces aggressiveness.
I will mention a man who will come to a meeting with me dressed in light pink, more than a man who came in a white shirt.
We are in an age where we are flooded with tens of thousands of visuals a day.
What a significant advantage it is to be remembered for the fact that you wore a light pink shirt in the morning."
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to make the closet accurate
The world has hundreds of years of clothing and fashion culture.
In Israel, since we are a young country that fought and are still fighting for its existence with enemies all around, for many years, dealing with clothes was something that was considered low, superficial and shallow.
"Fortunately, this is something that has changed in recent decades," says Glick.
"Not only is there great fashion in Israel, but there are also people who enjoy dressing up. I think that the current era is an era in which part of what is important to me in the field of styling and personal branding, is precise cuts and colors and sometimes also trends."
In an era where Barack Obama and Mark Zuckerberg keep the same suits and the same t-shirt and jeans in their closets, and do not vary in the clothing that is associated with them, Glick emphasizes how important it is for a woman and a man to have a wardrobe that is accurate according to their personality, actions and body shape, and that everyone will understand what they want to say through the clothes he wears.
"A phrase I repeat is dress so that you enter a room and say who you are without saying a word. Clothing is part of a language just as music is a universal language. So is fashion. Through clothing I can characterize a person for good and many times also for bad. People dress and create dissonance between who they are really and the clothes they chose to wear that day.
I try to create a synergy between the inner and outer worlds of a woman and a man without ignoring the fact that clothes have to make us happy. They have to make us feel good. Part of that is comfort but not at the cost of walking around in sweatpants and flip-flops. Mainly To go out into the world every day and be the best version of ourselves. A garment can be an engine of growth for someone who is at the crossroads of change or in a period that is sadder and more difficult."
What do you do on a challenging day of business meetings?
"Every day I tell people that if they are going to have a challenging day that includes a business meeting that will raise their pulse, they should take care in advance and make sure to choose clothes that are very happy. Our tendency before a stressful day is to quickly throw something on us. Especially on these days it is more important to take the time to dress in a way that makes you feel It's comfortable and happy for us and we feel at our best
. "
I mean, don't wear red.
"Red is a color that increases blood flow. It is often shown and used in sports contexts. It is a color that is not good to be exposed to before a test, or before a stressful meeting, so blood flow is increased anyway. Studies have found that it reduces success by twenty percent. Pink that transmits Being friendly and reducing aggressiveness will certainly help here."
These days, Glick is giving her lecture in the Swords of the Land: "For a change, a little color".
In the lecture, Glick passes on the knowledge to organizations, to enable employees in companies to use color, attend meetings and introduce themselves without saying a word.
She helps the business community to refine its wardrobe.
"The advantage of getting to know the closet before making a change and only then going shopping is that everything fits everything and speaks the same language. The shoes, the shirts, the dresses, the suits, the underwear is very important and meaningful to me. It deals with clothes but within a minute and a half it deals with childhood memories, roughly Myself, in body image, in bad words that women say about their bodies.
There is a rule in meetings that we don't say and don't say a single bad word about our bodies. And mainly it deals with making us feel comfortable in our own skin. Because clothes have become today what defines us from a look First".
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Shirley Glick
business