Yuval Samo moves to live in the bathroom, a new campaign for Amishragaz (Ronnie Bar)
Yuval Samo in the Amishragaz campaign: he never runs out of hot water (Photo: Lior Nordman)
Tonight Amishragas will launch champagne to promote the company's rapid water heater.
The chosen presenter, Yuval Samo, will play a new character and move to live in the bathtub for the winter, after installing the fast gas water heater and since then he has been celebrating in one big festival - because he never runs out of hot water.
In the first video of the campaign, Samo plays the character of a consumer who purchased Amishragaz's home water heater and since then he enjoys hot water 24/7, moved to live in a bathtub, is not ready to leave it throughout the winter and celebrates in one big festival.
He cooks, eats, does sports and entertains in the bath - he has lived his whole life in a bath with warm and pampering water.
Gili Sasson VP of Marketing of Amishragaz
: "A domestic gas water heater is one of Amishragaz's best-selling products when, towards the winter season, the demand for it increases by hundreds of percent. We provide a comprehensive solution for hot water through a combination of solar energy - Amishragaz solar boilers, and the rapid gas water heater as a complementary product that aims to give consumers A continuous solution of comfort and quality of life, especially during the winter."
"The water heater is economical, advanced and safe to use. It is important to emphasize that in every home you can install a fast gas water heater and enjoy maximum comfort in the winter season without having to "wait for hot water or save water for family members who are waiting in line to take a shower" and without "staying in the middle of the shower without hot water."
Yuval Samo moves into a bathroom in the new Amishragaz campaign (Photo: Lior Nordman)
In the gas supplier's new campaign, about NIS 3 million has been invested and it will appear, through the Adler-Chomsky advertising agency, on television and digitally.
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