It really is about time.
From the stock exchange campaign (photo: Eyal Merilios)
Against the backdrop of widespread layoffs in the economy, the Stock Exchange launched a social campaign seeking to maintain occupational diversity in Israel.
It is the stock exchange that is behind the billboards and ads that have been published in recent days throughout the country, - and have aroused quite a bit of curiosity, calling for the recruitment of Arabs and ultra-Orthodox people under the slogan "#Israel is mobilizing".
In the shadow of the public debate that took place last week on the issue, the stock exchange calls on the government and companies in the economy not to give up occupational diversity and to work for different populations in Israel and to continue their integration into the labor market.
The stock exchange, according to its statement, believes that diversity and inclusion should be part of the conversation even in making difficult decisions, which are on the table of many managers in these days characterized by economic uncertainty.
The stock exchange adds that these are not values that are true only in days of recruitment and growth, but especially in days of downsizing, and are an essential part of companies' ability to ensure their resilience.
The campaign calls on the incoming government and companies in the economy not to give up on the weaker populations and to take diversity considerations into account when making decisions.
The stock exchange explains that "the strength of the Israeli society and economy lies in the unique combination of the variety of voices, sectors and populations: women and men, ultra-Orthodox and ultra-Orthodox, Arabs and Arabs, adults and elderly, Ethiopians and Ethiopians, women and men with disabilities, and more."
The stock exchange makes it clear that this is not a purely ideological campaign, but also one that is supported by research (Photo: Eyal Merilios)
Not only values but also money
Beyond the value statement, many studies prove over the years that a growing economy is one that relies on occupational diversity: companies that have diverse employment are more successful, more innovative and stronger companies.
A study by the global consulting firm Boston Consulting Group BCG, which included approximately 1,700 companies from around the world, found that companies with above-average diversity were more innovative and more profitable: the revenue from innovation was 19% higher and the earnings after interest and tax (EBIT) figures were higher About 9% compared to companies where diversity is low.
Diverse employment is also the basis for more diverse management, a significant challenge facing many companies.
This is not the first time that the stock exchange promotes social issues.
In the last two years, the stock exchange has worked for small businesses during the Corona period with the "This is our business" campaign in which it called on the government to establish a dedicated fund for immediate assistance to small and medium-sized business owners.
Another campaign that came up under the slogan "Who is afraid of women" dealt with the promotion of women to senior management.
The stock exchange believes that marketing budgets should also be designated in order to promote valuable issues.
Itai Ben Ze'ev, CEO of the Stock Exchange
: "Israel's strength is the diverse mosaic of which it is composed.
These must also be reflected in the Israeli economy and there lies its strength and resilience over time.
An economy built on diverse and inclusive human capital - will enable a more just distribution of resources, capital and opportunities.
Precisely during a challenging period from an economic point of view, we believe that this principle must be maintained and implemented more than ever, in recruitments and even more so in company cutbacks."
The move was made through the "Citimedia" advertising agency, which is responsible for all campaigns on behalf of the stock exchange in recent years.
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The Stock Exchange in Tel Aviv
the stock exchange
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diversity