On Sanofi France's Instagram account, Théo Curin, Paralympic swimmer, quadruple amputee, raises awareness about meningitis in order to encourage prevention.
“
When the first symptoms appear in your child, you have to hurry because every minute counts
”, testifies the athlete in a video which shows him daily and in training.
During an information campaign, Théo Curin played influencers.
A way for the athlete, paid by Sanofi, to share his experience with patients.
"
We are proud to partner with Théo to raise awareness of this disease which is now preventable by vaccination
", explains the French laboratory, which markets several vaccines against meningitis.
Many pharmaceutical labs use patients, famous or anonymous, to inform and educate as many people as possible.
“
The rise of influencers, enabled by social networks, has extended to the world of health,
analyzes Luc Berger, partner at the…
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