The customers expressed interest and rushed.
The trick now is to get them to come back.
7eleven in Israel (Photo: PR)
The world's largest chain of convenience stores, which opened its first branch in Israel yesterday (January 11) in the afternoon, and caused great curiosity among Israeli consumers, is dreaming big. The flagship branch of the international 7eleven is only the first of hundreds of branches designated by the operator Electra Consumer Products to the chain in Israel.
According to the owners of the franchise in Israel, 8 branches are currently in the advanced stages of construction and will open in the first half of 2023 in central locations in the city of Tel Aviv. A total of 30 branches are planned to open in Israel during the current year (year 2023).
According to Ken Wakabiashi, CEO of Seven Eleven International
: "Israel enjoys a prosperous economy and significant population growth so that it may be an excellent environment for the absorption of 7Eleven as a retail enterprise that brings customers a one stop shop solution, with fresh food in a retail format that is not known in the Israeli market" .
The chain's leading agenda was born with the first branch that opened in Dallas, USA in 1927 from the words of its founder,
Joe Thompson:
"Give the customers what they want, when and where they want it"
. , at the time and place they want.
It seems that if the operators of 7eleven adhere to the above-mentioned approach, maintain attractive prices, further expand the respectable variety in Mila and refine the adjustments of the products to the tastes of the Israeli audience, it can be said that 7eleven has contributed to the consumer revolution in Israel .
7eleven's flagship branch in Dizengoff Center, Tel Aviv (photo: Public Relations)
Self-pouring, medication and payment in the app
The 7eleven chain has over 83,000 stores in 18 countries, with Israel being the 19th country in the world and the first country in the Middle East that the chain enters.
The chain's branches in Israel will offer a wide variety of about 2000 different products, including a wide variety of drinks: coffee making stations, self-pouring machines for Slurpee (flavored hail), smoothies (fruit shakes) and Big Gulph (soft and carbonated drinks).
In addition, the chain will offer catering solutions for all hours of the day, including: sandwiches, salads, hot food (such as hot dogs, Cuban and pizza), pastries and desserts.
In addition to these, the convenience store branches will also sell food and consumer products based on the purchase of a 'supplement' for the home, that is, products that we were stuck without when the need for them was discovered, a wide variety of accessories such as hair clippers, mobile phone chargers and more and later, after the approval of the supervision and regulation, also non-prescription drugs .
The chain's application, which is currently in pilot, will allow ordering products, scanning them using the digital signage on the shelf, and even fast self-payment by the customer.
Those who choose otherwise, will be able to make the payment through advanced self-service cash registers or in front of human cashiers.
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Self-service drinking machines in the 7eleven chain (Photo: Public Relations)
The category of kiosks and convenience stores includes about 10,000 points of sale in Israel
The first branch of 7eleven in Israel, launched about a year after 'Electra Consumer Products' received the franchise to open the chain of stores in Israel.
CEO of Elektra Consumer Products, Zvika Schwimmer
: "We chose to operate in the food market with two of the world's leading international brands: Saban Ilban in convenience stores and Carrefour in supermarkets.
Our goal is to redefine the field of convenience stores in Israel, with an international concept that does not exist in the market today and with a significant differentiation both in the consumption experience, both in quality and in price.
" "The potential of convenience stores is enormous.
In Israel there are about 10,000 kiosks and convenience stores nationwide and we intend to increase the competition and capture a significant part of this market.
The consumer who chooses Saban Ilvan will have an international consumption experience and will receive value that he will immediately feel in his pocket."
Zvika Schwimmer, CEO of Electra Consumer Products, and Abinoam Ben Mocha, CEO of Saban Ilvan in Israel (Photo: PR)
Minimarket, pizzeria, fast food and cafe - in the mixer
According to
Avinoam Ben-Moha, CEO of Saban Ilban Israel
, "Saban Ilban brings real convenience to the consumer in an innovative format that does not exist in Israel.
The mix of food and products in the network was built with the aim of providing comprehensive solutions for a wide variety of needs, where the principle that guides us is freshness and quality at the highest level and at the most attractive price.
" "We offer breakfasts, lunches, desserts, complete shopping for consumer goods for the home, all in one place.
In fact, Seven Eleven provides a solution of a mini market, a pizzeria, a cafe, and a fast food restaurant in one place, as if they put all the aforementioned types of stores into a mixer and a new product was born - 7eleven."
"The chain's concept is international and built on nearly 100 years of experience of the global company. At the same time, we have made many adjustments to the Israeli market, starting with the menu, through the coffee bean mixture, and ending with local foods - all of which are adapted to Israeli taste and culture."
Besides the variety, the chain in Israel is differentiated both in the consumption experience and in advanced digital means.
For example, the store has digital signage for prices that also provides the chain's management with real-time information on the amount of products on the shelves.
SLURPEE (flavored hail) - the chain's most popular drink in the world (photo: Public Relations)
2.5 minutes on average per customer
A principle according to which the network operates is self-service.
According to Ben-Moha, "the self-service saves the customer's time and allows him to prepare the coffee, hot dog or ice cream just the way he likes and all in a very short time. A repeat customer who knows the chain's branches stays in the store for about 2.5 minutes on average from the moment he enters the chain until Choosing the product he requested and paying for it."
Another principle of the chain is a uniform price for products with different additives or components, for example the price of coffee is NIS 9 and the chain does not charge an additional fee for milk substitutes (soy, oats, etc.).
Hot dogs
: The hot dog in a bun is offered for NIS 14.9 with a variety of toppings for the consumer to choose from (sauerkraut, fried onions, pickles, pickled halpinio and a variety of sauces) at no extra cost.
Ice creams:
The chain offers soft serve ice cream or yogurt ice cream at a price of NIS 7 and this includes a variety of toppings such as marshmallows, cookie crumbs, lentil candies and a variety of syrups - at no extra charge.
A variety of food products intended for vegans
: the chain will offer for sale a vegan hot dog in a bun as well as a selection of vegan salads and sandwiches.
A bulgur salad or a black lentil salad will cost NIS 17.9, a green salad in a 1 liter container will cost NIS 37.9, an antipasti sandwich at a price of NIS 29.9, a vegan omelette sandwich at a price of NIS 28.9 and a vegan burrito at a price of NIS 25.9.
Among a selection of 15 different dairy, meat and vegetarian sandwiches you can also find innovative sandwiches such as Nutella, Oreo and lentil candies at a price of NIS 21.9.
Food and beverage promotions in the 7ELEVEN network (Photo: Public Relations)
You will not leave there hungry
According to Ben-Moha, Seven Eleven offers "a place for recreation and dining for every family in Israel. A family of a couple and two children can go out and have a meal with us at a price of only NIS 130 per meal for everyone, the best thing is that at 7eleven branches, you will leave full."
Other hot meals offered in the network: schnitzels (NIS 14.9), mozzarella fingers (NIS 16.9), pastries (NIS 11.9), meat cube (NIS 19.9), half pizza (NIS 19.9), pastries with toppings (NIS 9.9).
Additional sandwiches: Omelet sandwich (NIS 25.9), Berry flout (NIS 28.9), Spelled bread manchego sandwich (NIS 28.9), Egg sandwich (NIS 29.9), Gouda sandwich (NIS 28.9), Chicken burrito (NIS 28.9), sandwich Corned beef (NIS 29.9), chicken ciabatta sandwich (NIS 29.9), salmon fillet (NIS 29.9), tuna sandwich (NIS 29.9), scratchy burrito (NIS 25.9).
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