Danone is gradually refocusing on its most promising brands.
Last March, the new CEO of Danone, Antoine de Saint-Affrique, gave himself three years to renew the group's portfolio up to 10% of its turnover, "without taboo".
This renewal was to be done through acquisitions and divestitures.
The food giant is executing this strategy in small steps.
He has just announced the “
possible sale of the organic dairy activities of Horizon Organic and Wallaby in the United States
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The two brands did not last long at Danone.
They only entered its fold in 2017, when the American organic and vegetable giant WhiteWave was acquired.
They together represent 3% of the group's turnover, including 2.6% for Horizon Organic alone, according to Barclays calculations.
This last brand, a pioneer of organic dairy products in the United States, had been identified in March 2022 as insufficiently efficient and susceptible…
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