German maxi-discount brand Aldi, buoyed by its low prices amid the cost-of-living crisis, plans to nearly double its presence in London, which will result in the hiring of 2,400 people in the British capital, a she announced on Monday.
Aldi plans to "
almost double its fleet of 60 stores
" in the London area, according to a press release.
The group employs around 40,000 people in the country, where it has more than 990 stores and expects to exceed 1,000 this year.
These new jobs, which are a "
long-term commitment
" from Aldi, will be added to more than 6,000 new positions that the company has already announced that it wants to create in the country in 2023, said a spokeswoman.
“
Demand for Aldi stores has never been higher as more and more people realize they can make significant savings without compromising on quality
,” said Aldi Country Managing Director Giles Hurley. , during the announcement of these hirings at the end of last week.
Read alsoThe German discounter Aldi changes direction in France
Faced with inflation above 10% which is fueling a severe crisis in the cost of living in the country, low-cost retailers are doing well. The German discount supermarket chains Lidl and Aldi have notably announced excellent sales of Christmas.
Aldi, designated as the cheapest supermarket in the country by the consumer association Which?, holds more than 9% of the British market share, an increase of 6 points over the past ten years, according to figures from the Kantar consultancy.