But finding an effective way to contribute that seamlessly integrates with existing business activities while inspiring customers and employees is a complicated exercise.
Well-meaning sustainable initiatives often fail.
Companies try to do everything in-house without relying on the right partnership.
Some lack control or it's a tick box exercise that sits in a siled part of the business or is low on the to-do list for teams with a heavy workload.
Others simply fail to engage stakeholders – forgettable, generic gestures that neither foster connections nor lead to lasting business value.
Thus, when choosing a partner with which to engage in the long term, companies must ask themselves essential questions: does this project have the potential to have a real impact?
Will it stand up to scrutiny?
And if the answer is yes, how effectively can this initiative communicate the company's values?
Is this an interesting conversation starter?
Will the investment lead to a strong sense of shared success?
Treedom's proposal answers with an emphatic yes to each of these questions.
Through a unique digital tree-planting platform, companies can invest in a “forest” of branded trees, planted by project partners in sustainable agroforestry systems across Africa, Latin America and Asia, and they can monitor their impact online from anywhere in the world.
The impacts are varied and long-lasting.
Everyone knows how important trees are to the planet.
They absorb CO2, which cools the climate and prevents floods, droughts and heat waves.
They promote biodiversity, create habitats for wildlife, enrich the soil with nutrients that boost the health of other plants and crops.
The list is long.
Obviously, none of these benefits can be achieved if the trees do not grow.
The market's sense of urgency has caused some tree planters to focus too much on the numbers.
Treedom prefers to focus on the methodology: growing trees that thrive, through a model that brings not only environmental benefits, but also social benefits.
Treedom's projects have a long-term impact on the communities with which they collaborate.
Fruit trees provide nutrition, food security and a source of income for the farmers who grow the trees.
Committed to long-term sustainable impact, Treedom provides local farmers with training, technical support and education on sustainable practices;
knowledge that can be passed on for generations long after their program ends.
Treedom's overall mission is to empower these communities.
Using a holistic and strategic approach, Treedom contributes to 11 of the 17 United Nations Sustainable Development Goals (SDGs), striving to reduce poverty, hunger and inequality as well as fight climate change.
Treedom is extremely effective in bringing about responsible change.
So far, they have planted nearly 3.5 million trees in 18 countries, with more than 200,000 beneficiaries – smallholder farmers, greenhouse workers and project managers.
There are over a million users on Treedom.
The platform works well.
But what makes this model relevant for corporate investors?
This is where Treedom's unique digital platform comes into its own.
Each tree in a company's "forest" can be presented as an individual gift to customers or employees - demonstrating the company's commitment to sustainability while extending warm wishes on a special occasion, from product launch or to offer congratulations on an important occasion.
Moreover, it is not a one-time communication.
Each tree has its own individual page on the platform, directly linked to the company's forest page, where regular news about the tree project and its ongoing impact is posted.
The photo of the tree and its geolocation, which are part of a reliable and transparent system, are also displayed here.
Through these ongoing updates, a tree's recipients stay connected and engaged - to the tree, its impact, and the values of the company that gifted it.
The result can be a boost to customer relations, customer experience or staff loyalty, a feel-good experience that creates a sense of shared achievement for all involved.
Treedom offers tailor-made support to each company that invests, adapting communication packages to meet a variety of objectives.
Whether a business is starting from scratch or already has a clear idea of what it needs, Treedom provides proven materials to integrate seamlessly with the business brand and existing channels, ensuring the message gets through. to the target audience.
Companies play a vital role in the transformation towards a more sustainable future.
By growing trees with Treedom, they can make an investment that demonstrates their commitment to this cause, in a way that allows customers and employees to be part of the adventure.
Click here to learn more about the benefits of creating a corporate forest with Treedom.