Revenues of the costume market in millions of shekels, between the years 2020-2023 (photo: courtesy of cofacebdi)
Purim holiday Purim holiday - a big holiday not only for children: in preparation for Purim, the company CofaceBDi, which produced data for us on the analysis of the costume market in Israel, estimates that in Purim 2023 the revenue will reach NIS 135 million, a figure that shows an increase of about 5% compared to last year (Purim 2022).
In 2022, the revenues of the costume market in Israel amounted to approximately NIS 128 million, and the expected increase in sales is based on the return to full normality after the Corona period that lasted into the Purim events even the previous year.
The expectation of an increase in revenue is directly related to the number of Purim events planned to take place in educational settings and outside, for adults and children, without any restrictions and the estimated total, as mentioned NIS 135 million, is even expected to be about NIS 5 million higher than the volume of sales in 2020, the last Purim holiday before Corona .
It is important to note that the analysis does not include purchases on international online sites such as Amazon, eBay, Ali Express, etc.
.
When these are added to the calculation, the boost will be much greater.
Do you want to know costumes that will be useful even after the holiday?
https://finance.walla.co.il/item/3561621
Tehila Yanai, co-CEO of CofaceBDi (Photo: Yehuda Sobol)
Competition is increasing along with the moderation of freight prices
According to
Tahila Yanai, Co-CEO of CofaceBDi
: "In recent years, the costume market has been characterized by increasing competition, mainly due to the continued upward trend in purchases on international online sites, as well as alongside the boom in stock stores that market costumes and accessories accompanying costumes at a relatively low price level.
"Nevertheless, the market players are benefiting from the moderation of transportation prices in recent months, and this year the players are offering many promotions that contribute to an increase in sales. Against the background of company events and parties of organizations and labor unions, there is a trend of increasing demand among adults for costumes."
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Market revenue distribution by players (photo: courtesy of cofacebdi)
Brands or others?
There are several types of players who market the products for Purim, among them: toy and game chains and stores, stock stores, as well as other players, such as food chains, fairs and open markets.
The toy and game stores are expected to capture a share of approximately 67% of the market's revenues in 2023, amounting to approximately NIS 90 million.
The market has a variety of types of costumes, branded costumes of well-known and well-known characters such as "Sammy the fireman", "Superman", "Elsa" and more.
Unbranded costumes of characters such as a soldier, a clown, a policeman and more.
and various accompanying accessories for costumes such as a crown, hat, glasses, wigs, wand and more.
Examining the distribution of market revenues according to the types of costumes reveals that in 2023, branded costumes held a financial share of approximately 35% of the total market revenues, approximately NIS 47 million.
Distribution of market revenues by types of costumes (photo: courtesy of cofacebdi)
Of money
consumption
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Purim
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