Skiing's move upmarket is obvious in the windows of sports equipment stores.
Everywhere, and not just in the most exclusive resorts in the Alps, outfits costing several hundred or even several thousand euros find their audience.
While some families still unload the trunk of the car full of groceries to save money, others equip themselves from head to toe when they arrive, without looking at the expense.
Traders can't believe it.
In Les Menuires, the season promises to be record high, in terms of attendance and consumption.
Vacationers have never done so much shopping.
“Clothing shop managers find themselves out of stock and have to restock,”
marlène Giacometti, director of the tourist office, is surprised.
Their assortment is increasingly wide and qualitative, with brands like Fusalp, Duvillard, Goldbergh or Mou, which we found rather in Méribel and Courchevel, before.
Read alsoThe list of the best ski resorts... for those who don't ski
In Morzine, Michel Roguet, owner of…
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