The cost of living was felt on Purim: 70% of the costumes purchased by Israelis were ordered from international websites (Photo: ShutterStock)
The search for an original costume at an attractive price begins a few months before the Purim celebrations in Israel, when the international websites launch equal promotions in all areas.
The particularly meticulous and proactive ones start their search as early as November, about 4 months before the holiday in Israel, immediately after the end of the Halloween events, mainly due to the remaining supply of costumes and the clearance sales offered by the various suppliers in order to clear the shelves in preparation for next year's costumes.
Most consumers, who don't tend to wait so long for it to be too late, or fear that the children will grow too much by the time of the holiday, start their search already around January, with a check of supply and prices on international websites, which usually offer attractive prices for costumes even without special offers.
The accessible prices on websites from abroad, which have always been seen as affordable, join this year (Purim 2023) the tense economic reality in Israel - as well as two strengthening trends such as the continuation of Purim events over an entire week and the strengthening of online trade - and it appears that the Israelis who are considering spending even more than ever, have demonstrated consumerism this year Be wise, prepare in advance and order the costumes ahead of time and at an attractive price.
40% of all costumes bought by Israelis from websites abroad were ordered on the Chinese website 'Ali Express' (photo: from the official website)
70% of the costumes were purchased from websites abroad
From a special study conducted by the Shop Analytics company, which monitors the purchases of Israelis online, there is a figure that confirms the claim that Israelis have been busy since the beginning of January buying costumes from the various websites for Purim.
The data shows that about 70% of the costume orders of Israelis this year were from international websites and 30% of all the costumes were ordered from Israeli websites.
77% of costume buyers online are women.
73% of the orders are for children's costumes.
The leading category this year in Israel is the fantasy / fairy tales category.
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77% of costume buyers online are women. (Photo: ShutterStock)
The Chinese site that surprised
The international site that led the sales of costumes to Israelis this year is the Chinese Ali Express, which took a respectable share of the "cake of costume sales to Israelis" with 40% of all orders.
The American website HalloweenCostumes, which was originally intended for the purchase of costumes for the Christian December holidays but is also popular among Israelis who buy costumes for Purim, captured 18% of all orders and the popular Chinese fashion site Shein with 3% of all orders.
The Israeli site that led the costume sales this year is the fashion site TerminalX with 8% of all orders.
The second place was taken by the toys and games site Amigo with 5% of all orders and in third place we found the Azrieli Kom site with 3% of all orders.
73% of the orders were costumes for children, with the average price for a costume being NIS 76 (Photo: ShutterStock)
What did the online buyers purchase and how much did they pay?
As mentioned, 73% of the orders were costumes for children, with the average price per costume being NIS 76, and 27% of the orders being costumes for adults, with the average price per costume being NIS 97 (prices do not include shipping fees).
The leading costume categories this year are fantasy/fairy tales among them the leading characters: Elsa, pirate, alien and more, role holders such as: policeman, cheerleader, astronaut and more, and superheroes such as: Spiderman, Batman, Lady Bug and more.
Other costumes ordered by the Israelis were: Wednesday, characters from the game Minecraft, characters from the musical Heathers, Harry Potter, Pokemon and more.
From the analysis of the buyer audience, it appears that about 77% of costume buyers online are women, and about 74% of all buyers are between the ages of 25-44, that is, the majority are young mothers.
In terms of residential areas, it can be seen that 32% of the buyers live in Tel Aviv and the surrounding area, 27% in Haifa and the North, 20% in the Shefala and the South, 13% in the Sharon and Samaria and 8% in Jerusalem and the surrounding area.
27% of the orders are costumes for adults, with the average price for a costume being NIS 97 (Photo: ShutterStock)
"Calculated consumerism corresponds with the cost of living"
In addition, Israelis usually purchase benefits online within the framework of consumer clubs such as Histadrut, KAL, MAX and more. When approaching Purim, the clubs offer discounted benefits for the purchase of costumes and accessories for Purim at the branches of the Toys R Us chain.
Nati Yacovi CEO of Shop Analytkis
: "Israelis are proving themselves to be thoughtful consumers and are engaged in purchasing costumes online for a long time before the Purim celebrations.
The selection of costumes online on the international websites is huge and the prices are very affordable compared to Israel, which definitely corresponds with the cost of living."
The company Shop Analytics of the Yifat Group, is a technological research company that operates and maintains a panel of 3,200 consumers aged 15 and over who buy digitally.
The consumers are divided equally between women and men , and represent age strata, population groups and geographic distribution according to changing residential areas.
The members of the database allow Shop Analytics access to their email in order to analyze the online orders they place, so that when a confirmation for an order or a purchase invoice is received, the company receives the information at the same time - including the content of the order and the amount of the purchase.
The consumers of the pool are rewarded for this.
In this way, the company monitors Israeli orders online, both from local and international websites.
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