Margalit Tsenani and Gal Toran in a new campaign for Leumi: new lyrics for the song "Trillily Tarella" (Photo: Geva Talmor)
Bank Leumi announces that it will launch a new television campaign tonight to introduce a new service that will be offered to the bank's customers who are interested in it: a ZOOM meeting with a banker.
The bank stated that the service "Banking in ZOOM" intended for Leumi customers, is the first of its kind in the banking system.
As part of the service, it will be possible for the bank's customers who choose to do so, to receive end-to-end services through a ZOOM meeting, for operations that until now required the contractor to come to the branch.
The unique service will make it easier for many populations who currently have difficulty getting to a physical meeting at the branch.
The campaign starring Margol alongside the bank's presenter, Gal Toran, presents Leumi's "service revolution" and the launch of the unique service.
As part of the campaign, Margol and Thorn present the benefits of the service and emphasize the message "putting an end to harassment" along with a promise to significantly improve the service experience compared to the other banks in Israel.
"In the life of Zoom Zoom, you will meet him in ZOOM"
A spy in Leumi's new campaign - introducing a new service to the bank's customers - a ZOOM conversation with a banker (advertising office from Cannes)
"In the life of Zoom Zoom, you will meet him in ZOOM"
In the humorous advertisement video, which was led by the McCann advertising agency, Gal Toran can be seen complaining about procrastination in banking matters: "What a piece, they drag you to the bank for a banker."
Margol, as a response, shakes him off from old-fashioned behavior and offers "in the life of Zoom Zoom, meet him at ZOOM" - the message that goes through here speaks of progress towards a digital service that enables a personal and professional meeting with a human banker even without going to the branch.
Apparently, the choice of Margol to present the advanced service is not accidental, since through it, the service is presented as light and convenient - one that is suitable for all age groups, not necessarily for young people from the "screen generation".
As part of the filming, Margol and Toren performed the song "Trilly Tarella" by Noa Kirel and Ilan Peled, in a version adapted to the campaign messages.
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Margalit Tsaneni joins Gal Toran in a national campaign: "In the life of Zoom Zoom, meet him at ZOOM" (Photo: Geva Talmor)
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"Banker in ZOOM" joins the "Mortgage in ZOOM" service, which was launched about two years ago, in which you can receive full professional advice from mortgage bankers, a personal offer for a mortgage or a mortgage cycle, as well as the option of remote signatures.
Mittal Shiran Harel, VP of Marketing at Leumi
: "We are excited to come up with a new campaign that continues Leumi's service revolution, along with the launch of the first service of its kind in the banking system in Israel: Zoom Banking.
"The end of tyranny" is no longer a slogan, as of today, the most convenient thing is for the banker to reach the customers without wasting their time or bothering them by getting to the branch." "Customers will be able to
meet a banker at the push of a button and perform a variety of operations remotely - within one day.
We are proud to continue to be the bank with the most convenient service in Israel, with a variety of services and tools adapted to each and every one according to their needs," she adds.
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Margalit Tzanani (Margol)