“2022 was a pivotal year in the history of the Bel group”,
assures Cécile Béliot.
Not so much because she took over as general manager in May;
but above all because the cheese maker (La Vache qui rit, Babybel, Kiri) has demonstrated its ability to withstand strong turbulence, from the explosion in the price of milk to the surge in energy prices, including the difficulties packaging supply.
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“In a context marked by inflation,
the war in Ukraine
and its consequences, the year was a life-size “stress test” for our transformation strategy
, summarizes the leader.
However, this strategy has held, which validates our choices of geographic expansion, our acceleration in plants and fruit, our innovation policy and our desire not to give up on long-term investments in CSR.
We piloted the group on its two legs: financial and extra-financial.”
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Bel's turnover thus jumped 13.2% last year, to 3.6 billion...
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