Still not recovered from the consequences of the Covid-19 pandemic, Groupe Rocher is forced to revise its strategy.
The Breton group, created in 1959 by Yves Rocher, must
“quickly transform its business models, reduce its costs and accelerate its synergies in order to gain in agility and deliver savings to finance the growth of its brands and set out again to conquer the as quickly as possible”
, summarizes Bris Rocher, its CEO.
In February, the group, which also owns Stanhome, Pierre Ricaud and Petit Bateau, announced the elimination of 300 jobs in France and the possible closure of the Ploërmel factory.
The founder's grandson warns that
"the next eighteen months will be important, with sometimes difficult but necessary decisions"
.
Read alsoHow Zara is ignoring the clothing crisis
When other beauty players, world leader L'Oréal in the lead, have largely exceeded their pre-crisis performance, Groupe Rocher is still far from it.
Last year, its turnover was down 13% compared to…
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