Yuval Samo in the new campaign for Amishragaz, in honor of the barbecue season (Photo: Lior Nordman)
Amishragaz is launching a follow-up campaign with Yuval Samo, this time focusing on the variety of quality gas grill products of the Canadian brand BROIL KING.
In the new campaign, Yuval Samo continues to portray the comic character he also portrayed in the winter campaign in the shower, only this time he takes the position next to the gas grill and celebrates at a culinary hospitality festival, because since he upgraded to a BROIL KING grill - the guests keep coming.
The characters who come to be hosted and impressed by Samo's meal include his parents, teachers, doctors, wrestlers, knights and even the leading chef Yossi Shetrit.
The new campaign will be launched this Sunday, March 26 through the Adler-Chomsky advertising agency on TV, digital and print, with an investment of approximately NIS 3 million.
Yuval Samo hosts chef Yossi Shetrit for a meal "on the fire" in the campaign for the Canadian grill BROIL KING (Photo: Lior Nordman)
The new campaign promotes the gas grill models of the Canadian brand BROIL KING that are marketed in Israel exclusively by Amishragaz, and according to the company's statement, it highlights their professionalism, quality and results, with Yuval Samo taking command of the preparation position and receiving guests for typical Israeli hospitality on the barbecue. with a touch of humor.
Gili Sasson, VP of Marketing of Amishragaz
: "Our follow-up campaign was chosen to promote the range of gas grill products of the leading brand BROIL KING, which is marketed in Israel exclusively through us.
Our grills are made in Canada, with high quality that allows anyone to become a professional "griller" on their balcony or private yard.
There are a variety of models adapted to the various needs."
The advantages of the BROIL KING grill allow for professional results. It is the only one with a grilling box made of cast aluminum, projectors that radiate the heat equally over the entire grilling surface, and a warranty of up to 25 years from Amishragaz."
The variety of grills of the BROIL KING brand can be obtained at Amishragaz branches, on the company's website and at authorized resellers.
Advertising and media