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Jacques-Antoine Granjon: "My pop and kitsch office helped me attract candidates"


AN HOUR IN THE OFFICE - Every Monday, a manager opens his door to Le Figaro. Today, the founder of Veepee.

Before becoming the headquarters of Veepee - formerly - this large 17,000 m2 industrial hall in Plaine Saint-Denis was a press printing plant.

Jacques-Antoine Granjon bought the building in 1993.

“At the time, it was a real gamble to set up shop in Saint-Denis,

remembers the entrepreneur, dressed entirely in black.

The Stade de France

did not yet exist.

The highway was not yet covered.”

Judging by the number of companies that have settled in the area for thirty years, "JAG" can be reassured by its audacious choice... This term could also correspond to all the spaces of its offices, which all out of the ordinary.

The huge entrance hall is illuminated by pink neon lights.

Paradoxically, they create a subdued and soothing atmosphere.

A candy pink velvet sofa, Chesterfield style, leans against a wall, next to a piano.

I had to seduce a lot of future collaborators in this office, to convince them to join Veepee

Two thirty-somethings with a casual look cross the hall, each with a can of Coke Zero…

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Source: lefigaro

All business articles on 2023-03-27

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