From April 11, the Franco-German channel Arte will launch "
19-21
", a new time slot embodied by journalist Jean-Mathieu Pernin and articulated around five meetings dedicated to current events, including the magazine "
28 minutes
” by Elisabeth Quin, maintained at 8:05 p.m.
Columnist of "
28 minutes
", Jean-Mathieu Pernin will make the link between each of these programs to give "
coherence
" to the whole and "
warm up the relationship
" with the viewers, explained during a press conference Fabrice Puchault , director of the channel's Society and Culture unit.
The journalist will launch at 7:00 p.m. “
Regards
”, 30 minutes of reporting on the lives of Europeans (currently scheduled at 1:00 p.m. and which have generated 20 million video views since January), to bring “
nuance
” and “
complexity
” to “
issues too often manipulated and caricatured
”, according to Fabrice Puchault.
At 7:30 p.m., the program "
Le sous des images
" will follow, presented by the voice of France Inter Sonia Devillers, until then only available on Youtube and the arte.tv platform, where "
it works very well
", with some 5.5 million videos viewed since its launch this fall.
It will precede the JT d'Arte (7.45 p.m.), produced by its Franco-German editorial staff in Strasbourg, which will also have a weekly online version in several languages, "Arte
Europe l'hebdo
", while the re-entry the very young magazine "
27
" dedicated to the Old Continent, for lack of sufficient audiences and for the sake of savings.
3.1% audience share
The magazine "
28 minutes
", which actually has about forty, will continue to welcome artists, intellectuals and other people unaccustomed to TV sets.
And to propose an “
alternative
” at a time when “
people are galvanized, magnetized by the news channels
”, underlined Elisabeth Quin, at its head for 11 years.
It will always be followed by the "
below the maps-the essential
", a young daily derivative of Arte's flagship geopolitical program, followed on Youtube by 600,000 subscribers.
If Arte has distinguished itself by an innovative digital policy, "
we never thought that the (traditional) linear channel was destined to disappear
", justified Fabrice Puchault, invoking the need to address "
all public
”.
“
It is not a question of slowly drifting towards a
“
C à vous
”
(France 5) in the fashion of Arte
”, he further insisted.
Between 7:00 p.m. and 9:00 p.m., Arte claims a 3.1% audience share, for an average age of 64.5 years.