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Arte is revamping its evening debut from April 11


The Franco-German channel Arte will launch from April 11 the "19-21", a new time slot embodied by the journalist Jean-Mathieu Pernin...

From April 11, the Franco-German channel Arte will launch "


", a new time slot embodied by journalist Jean-Mathieu Pernin and articulated around five meetings dedicated to current events, including the magazine "

28 minutes

” by Elisabeth Quin, maintained at 8:05 p.m.

Columnist of "

28 minutes

", Jean-Mathieu Pernin will make the link between each of these programs to give "


" to the whole and "

warm up the relationship

" with the viewers, explained during a press conference Fabrice Puchault , director of the channel's Society and Culture unit.

The journalist will launch at 7:00 p.m. “


”, 30 minutes of reporting on the lives of Europeans (currently scheduled at 1:00 p.m. and which have generated 20 million video views since January), to bring “


” and “


” to “

issues too often manipulated and caricatured

”, according to Fabrice Puchault.

At 7:30 p.m., the program "

Le sous des images

" will follow, presented by the voice of France Inter Sonia Devillers, until then only available on Youtube and the platform, where "

it works very well

", with some 5.5 million videos viewed since its launch this fall.

It will precede the JT d'Arte (7.45 p.m.), produced by its Franco-German editorial staff in Strasbourg, which will also have a weekly online version in several languages, "Arte

Europe l'hebdo

", while the re-entry the very young magazine "


" dedicated to the Old Continent, for lack of sufficient audiences and for the sake of savings.

3.1% audience share

The magazine "

28 minutes

", which actually has about forty, will continue to welcome artists, intellectuals and other people unaccustomed to TV sets.

And to propose an “


” at a time when “

people are galvanized, magnetized by the news channels

”, underlined Elisabeth Quin, at its head for 11 years.

It will always be followed by the "

below the maps-the essential

", a young daily derivative of Arte's flagship geopolitical program, followed on Youtube by 600,000 subscribers.

If Arte has distinguished itself by an innovative digital policy, "

we never thought that the (traditional) linear channel was destined to disappear

", justified Fabrice Puchault, invoking the need to address "

all public


It is not a question of slowly drifting towards a

C à vous

(France 5) in the fashion of Arte

”, he further insisted.

Between 7:00 p.m. and 9:00 p.m., Arte claims a 3.1% audience share, for an average age of 64.5 years.

Source: lefigaro

All business articles on 2023-03-28

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