After having already shown a brilliant form in 2021, Chanel continues to shine. In 2022, the discreet luxury house reported record sales, with a jump in organic revenue of 17%, to 17.22 billion euros. This growth was driven by its activities in Europe (27% of its sales) which, after an increase of nearly 30%, now exceed their pre-Covid level. A milestone already reached since 2021 in Asia-Pacific and the Americas. Whether in fashion, perfume and beauty or in watchmaking and jewelry, "we have experienced double-digit growth in all categories, now exceeding 2019 levels in all markets," says Philippe Blondiaux, the group's chief financial officer.
With regularity, the brand confirms its ability to play with the headwinds of the global economy. Admittedly, "there has been a slowdown in the trend in the United States since November linked to that of the American economy, details the...
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